A deeply rooted tenant of cause marketing is that when given a choice between two brands of similar price and quality, consumers will switch brands to one that is associated with a good cause. In fact, our 2017 Cone Communications CSR Study found nearly nine-in-10 (89%) would make that switch, steadily rising from 66 percent of consumers in 1993. And many brands over the years have harnessed this key learning – from (RED)’s many partners to TOMS buy-one, give-one approach.
Around the country, millions of people tuned in to watch Super Bowl LIII, a day not only for the competition between two franchises, but also a time when brands pull out all the stops for advertising campaigns. In fact, 17.7 percent of adults watching the game say the ads are their favorite part of the Super Bowl. And like Super Bowls of the past, some of the standout ads from this weekend’s game did more than just promote the latest product.
October 29, 2018 /3BL Media/ — Today, American Express, the National Trust for Historic Preservation and Main Street America announced the winners of the 2018 Partners in Preservation: Main Streets campaign. The 11 winning historic sites will receive a total of $1.6 million in grants to fund their respective preservation projects.
New tagline demonstrates company’s longstanding commitment to improving the environment, leadership in transparency and improving lives
RACINE, Wis., April 23, 2018 /3BL Media/ - For the first time in nearly two decades, the company behind such ubiquitous and famous products as Windex®, Pledge®, Ziploc® and Glade® is updating its identity and putting a spotlight on its purpose by adopting a new tagline.
Once again, Avery Dennison has been recognized for putting our values into action. We have the honor of being included in Newsweek’s 2017 “Green Ranking” of global, publicly traded companies. Avery Dennison ranks #168 among the U.S. 500.
Did you know almost 1 billion Valentine’s Day cards are sent each year globally, making the day the second largest card-sending holiday of the year behind Christmas? We’ve compiled a handful of tips to help you and your Valentine make this year’s celebration a bit greener!
Check out Panorama’s latest interview with Heineken, where we discuss sustainability right across the value chain. Blanca Juti, Heineken’s Chief Corporate Relations Officer, and Willem de Jonge, the company’s Global Sustainability Director, give their insight on both challenges and opportunities facing a modern brewery giant.