Green Marketing CSR News

"Disrupt & Delight" - Sustainable Brand Innovation with BBMG

Blog

By Kate Olsen

“Consumers don’t necessarily want—or need—more stuff. Rather, they want ‘better’ stuff, and a growing majority wants companies to move from ‘less bad’ to ‘net good’.”

G&A Media Advisories Accountability-Central Joins Best And Issues a Call For Nominations

G&A Media Advisories Accountability-Central Joins Best And Issues a Call For Nominations
Press Release

(3BL Media) May 31, 2012 - Accountability-CentralTM, the online news arm of the Governance & Accountability Institute, Inc. (G&A) today announced its participation as a founding member of BEST! Business Excellence through Sustainable Trust.

The Grass Just Got Greener: Molson Canadian Red Leaf Project Deepens its Roots with 100 Park Projects

Following a successful first year, the Molson Canadian Red Leaf Project aims to restore 10 times more green spaces across the country with the help of passionate Canadians
Press Release

(3BL Media) Toronto, ON - May 22, 2012 - With more than 900 Canadians stepping up to restore 10 green spaces across Canada in 2011, the Molson Canadian Red Leaf Project is finding more ways to make our awesome land even better this summer by hosting 100 greening projects across the country - a ten-fold increase over the previous year.

In Honor of Earth Day - Green Marketing - Have We Gone About It All Wrong?

Blog

With Earh Day around the corner, I have been hypersensitive to the amount of chatter about Green Marketing… and what has been discussed and executed from three sources really has made me think… Perhaps we’ve gotten the messaging all wrong.

I’ll reference three articles or sources in this post:

Kimberly-Clark’s Bob Stargel Named One of Savoy Magazine’s Top 100 Most Influential Blacks in Corporate America

Vice President of Global Nonwovens Recognized for Leadership and Influence within Kimberly-Clark and Community
Press Release

(3BL Media) Dallas, TX - March 13, 2012 - Kimberly-Clark Corporation (NYSE: KMB) today announced that Robert N.

Ditching Green Marketing in Favor of Leading by Example through Corporate Sustainability

Blog

Last month, GreenBiz.com released its annual State of Green Business report which observed the widening gap between corporate sustainability trends and a growing sense of indifference on the part of the consumer. To borrow from the report: consumers are more preoccupied with saving their jobs and homes than with “saving the planet.” Indeed, in tough times few have the capacity to care about social issues.

Plan to Attend the Upcoming CBSR Webinar! CSR and Social Media: Uncovering Opportunities and Best Practices

Blog

Plan to attend the upcoming CBSR Webinar!

CSR and Social Media - uncovering opportunities and best practices

Thursday, March 29, 2012, 1:00-2:00 pm (EST)

Join CBSR and industry experts for a lively discussion on using social media to drive your CSR agenda forward. Session speakers will draw from their extensive experience in social media and share ideas and best-practices of companies who are moving beyond the basics. This session will arm participants with ideas that will help you advance your CSR social media efforts.

The Power of Green - How Greener Products Can Help You Meet Customers’ Needs & Build Brand Loyalty

Summary: 

Excellent book! Sheds new and important light on the business case for why companies must provide greener and more sustainable products, as well as best practices for marketing greener products. Al Iannuzzi’s book will be of interest to corporations that desire to present new insights on how best to make greener products and for those of us in higher education, who seek to prepare the next generation of business leadership on now to make and market sustainable brands as part of a comprehensive strategy to achieve competitive advantage.
—Robert L. Lattimer, Senior Fellow, Diversity Studies, John J. Heldrich Center for Workforce Development, Rutgers University; Chair, Board of Directors, American Society for Competitiveness (ASC)

Press Release

Excellent book! Sheds new and important light on the business case for why companies must provide greener and more sustainable products, as well as best practices for marketing greener products. Al Iannuzzi’s book will be of interest to corporations that desire to present new insights on how best to make greener products and for those of us in higher education, who seek to prepare the next generation of business leadership on now to make and market sustainable brands as part of a comprehensive strategy to achieve competitive advantage.
—Robert L. Lattimer, Senior Fellow, Diversity Studies, John J. Heldrich Center for Workforce Development, Rutgers University; Chair, Board of Directors, American Society for Competitiveness (ASC)

Planters Goes Nuts for Sustainability With Oscar Week Announcements - By Leon Kaye

Leon Kaye writes extensively for the GoGreenPost - where sustainability meets sensible.
Summary: 

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place.
 

Blog

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place.
 

CRS Comments on Proposed Revision to the FTC Green Guides

Summary: 

Center for Resource Solutions (CRS) issues comments on the Federal Trade Commission's recently released proposed update to its Guides for the Use of Environmental Marketing Claims ("Green Guides"). 

Press Release

Center for Resource Solutions (CRS) issues comments on the Federal Trade Commission's recently released proposed update to its Guides for the Use of Environmental Marketing Claims ("Green Guides"). 

Pages

Subscribe to Green Marketing