Green Marketing CSR News

Twitter Chat: Corporate Social Responsibility & Communications in the Digital Era


We are excited to have our friends from Dell, @Dell4Good joining us on February 24th as part of a live Twitter Chat. The chat will be hosted by Susan McPherson using the handle #CSRChat. During the one hour discussion we will explore CSR marketing in the digital era and provide insight into the integration of CSR into a broader business & communications strategy.

Sneak Peek: 2015 International Corporate Citizenship Conference Breakouts Sessions


Our 2015 International Corporate Citizenship Conference is coming soon! We invite you to learn from and connect with some of the top corporate citizenship practitioners from around the world. We have 26 breakout sessions planned that will be packed with insight, proven success stories, and practical takeaways.

CSR and Social Media: Making Connections @TWC

Leveraging Twitter to tell CSR Stories

At Time Warner Cable, we aim to connect our customers to what matters most. That includes connecting customers back to us and what we do. One way TWC links customers to products, services and community efforts is through social media. In addition to company news and updates, TWC’s regional Twitter handles tell stories that reflect our local community initiatives, 140-characters at a time.

Tell Your Corporate Citizenship Story During the 2015 Film Festival


Each year, the Center hosts the International Corporate Citizenship Film Festival, which attracts both domestic and international interest. This annual event, now in its 7th year, provides companies an opportunity to showcase how they use video as an effective vehicle, illustrating to internal and external audiences CSR initiatives that build awareness of social, environmental, and governance issues. 

Ecocentricity Blog - January 2015


I think we might have ruined the color green. Which is a shame, because it is one hell of a color.
Seriously, stop and think for a second. I’ll wait – I’ve got all day in fact, seeing as you are reading this at your leisure. I advocate for sustainability, so when I say “green,” what do you think?

Maybe I’m wrong, but I bet you think of some marketing campaign by a company espousing its environmentally friendly practices. If not that, you probably just think of a blue recycling bin (oh, the irony). Those are great things and all, but shouldn’t we mean more than that?

SC Johnson to Receive World Environment Center's 2015 Gold Medal Award for Sustainable Development Achievements

Press Release

December 9, 2014 /3BL Media/ - The World Environment Center (WEC) is pleased to announce that its 31st Annual Gold Medal for International Corporate Achievement in Sustainable Development will be awarded to SC Johnson. The company is being recognized for its comprehensive, company-wide focus on sustainability and transparency initiatives, capped off by its rigorous Greenlist™ process  to improve product ingredients. SC Johnson will accept the Gold Medal Award on Thursday, May 14, 2015, during the Gold Medal Presentation Ceremony in Washington, D.C.

Norfolk Southern Achieves Leadership in Carbon Disclosure with Best-Ever Score

Press Release

Norfolk, VA.,September 29, 2014 /3BL Media / - Norfolk Southern Corp. (NYSE: NSC) earned recognition recently from environmental nonprofit CDP as a marketplace leader in carbon disclosure, reflecting the railroad’s broad integration of sustainable business practices into daily operations.

Breaking Down the Box: A Look at the Labels on Ziploc® Brand Packaging

What’s on the box? New labels on packaging make it super easy to understand what to recycle and how.

Just as you read ingredient lists to make sure what you are purchasing at the supermarket is good for your health, you can read other labels to get a picture of environmental impact.

Take a look at the packaging of Ziploc® brand bags to see just what the box is telling you.

New Infographic Shows Full Circle of Fair Trade

Illustration explains how Fair Trade works to improve lives and protect the planet.
Multimedia with summary

It turns out, good practices and good products go hand in hand. A growing number of farmers, factories, businesses, and consumers are seeing how investing in people best secures the future of the products (and planet) we love.  By purchasing Fair Trade, you join a virtuous circle that improve lives, protects the environment, and produces high-quality products for you and your family to enjoy.

Learn more about how Fair Trade works by visiting

AECOM Recap: Why do we Celebrate Earth Day if the Earth Doesn’t Care? Dire Consequences (6/7)

2014 Google+ Hangout
Multimedia with summary

AECOM’s Gary Lawrence, chief sustainability officer, hosted an Earth Day Google+ Hangout featuring a panel of experts in sustainability, water and nanotechnology.

In the sixth of seven video highlights, panel members discuss the dire consequences of failing to establish sustainable solutions to global trends such as urbanization and resource scarcity.

Watch the discussion on dire consequences surrounding sustainability in AECOM's Earth Day Google+ Hangout video.


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