Marketing CSR News

Stella Artois Asks Consumers to “Pour It Forward” for a Cause

Blog

A deeply rooted tenant of cause marketing is that when given a choice between two brands of similar price and quality, consumers will switch brands to one that is associated with a good cause. In fact, our 2017 Cone Communications CSR Study found nearly nine-in-10 (89%) would make that switch, steadily rising from 66 percent of consumers in 1993. And many brands over the years have harnessed this key learning – from (RED)’s many partners to TOMS buy-one, give-one approach.

Appeal of Residential Solar Photovoltaics – Does Framing Matter?

Article

If residential solar photovoltaics (PV) were adopted more widely in the United States, they could significantly reduce greenhouse gas emissions. But consumers balk at high up-front costs, even if energy savings would later offset those costs. A group of researchers led by former Erb Research Fellow Kimberly Wolske set out to study how different framing strategies affect PV’s appeal.

Greater Cast Diversity Appearing in Hallmark Movies

This season, Hallmark presented a diverse cast for its popular holiday films
Blog

This year, Hallmark featured a largely African-American cast for its coveted Hallmark Hall of Fame premiere, “Christmas Everlasting.” The plot follows the premise that makes all Hallmark movies so successful—a beautiful woman returns home at the holidays and finds love when she least expects it. In this case, the woman is Tatyana Ali, best known for starring in The Fresh Prince of Bel-Air, and a strong supporting cast including singer, actress, and entrepreneur Patti La Belle and Dennis Haysbert (“24,” Allstate Insurance commercials).

Ecocentricity Blog: Not-Loser Takes All

By: John A. Lanier
Summary: 

It’s just a bad goal, in that it focuses on avoiding a bad thing. How inspired would you be if you had a coach who said, “Okay team, now I want you to give me everything you have to make sure we don’t lose!”? Forget that – I want to be a winner, not a not-loser.

Blog

It’s just a bad goal, in that it focuses on avoiding a bad thing. How inspired would you be if you had a coach who said, “Okay team, now I want you to give me everything you have to make sure we don’t lose!”? Forget that – I want to be a winner, not a not-loser.

25 Employee Engagement Ideas for the Holidays

The Big Book of Goodness
Article

With 31% of all charitable giving happening in December alone, it’s the perfect time to harness your people’s generosity and amplify their impact through your Goodness program. 
 
Dig into our catalog for 25 festive ways to engage more people including: 

Partners In Preservation: Main Streets Awards $2 Million in Preservation Grants to Sites Reflecting America’s Diverse History

Press Release

October 29, 2018 /3BL Media/ — Today, American Express, the National Trust for Historic Preservation and Main Street America announced the winners of the 2018 Partners in Preservation: Main Streets campaign. The 11 winning historic sites will receive a total of $1.6 million in grants to fund their respective preservation projects.

5 1/2 Things Americans Are Saying About The Arts

By Timothy J. McClimon, Senior Vive President, Corporate Social Responsibility
Blog

One of the nonprofit organizations I support and volunteer with is Americans for the Arts, a national advocacy and membership organization. AFTA has recently published its latest public opinion survey on the arts entitled Americans Speak Out about the Arts. The report is based on a nationally representative sample of over 3,000 adults, and it updates a similar study that was conducted two years ago.

5 1/2 Things Americans Are Saying About The Arts

By Timothy J. McClimon, Senior Vive President, Corporate Social Responsibility
Blog

One of the nonprofit organizations I support and volunteer with is Americans for the Arts, a national advocacy and membership organization. AFTA has recently published its latest public opinion survey on the arts entitled Americans Speak Out about the Arts. The report is based on a nationally representative sample of over 3,000 adults, and it updates a similar study that was conducted two years ago.

Pro Bono Perspectives Podcast: Episode 6 - Rachel Hutchisson, Blackbaud

Multimedia with summary

We are thrilled to welcome Rachel Hutchisson, Vice President of Corporate Citizenship and Philanthropy at Blackbaud to Pro Bono Perspectives. In her day to day role, Rachel is responsible for global corporate social responsibility, leading the company’s 3,300 associates in efforts to serve and give professionally and personally. She is committed to the core philosophy that “good is for everyone,” championing positive change and inspiring individuals to integrate service into their development.

Pro Bono Perspectives Podcast: Episode 5 - Harriet Harral, Leadership Fort Worth

Multimedia with summary

We are thrilled to welcome Dr. Harriet Harral the Executive Director of Leadership Fort Worth (LFW) to Pro Bono Perspectives! LFW is a Texas-based nonprofit that is among the oldest community leadership-development programs in the nation. Harriet has acquired expertise in organizational effectiveness and leadership development through her experience working in not only the non-profit sector but also the public and corporate sectors. Talk about a cross-sector leader!

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