Marketing CSR News

Porter Novelli Launches New Purpose Practice

Award-winning agencies Porter Novelli and Cone bring together expansive expertise to make a meaningful difference on business, brands and society
Press Release

NEW YORK, February 13, 2018 /3BL Media/ - Global public relations leader Porter Novelli (PN) announced the launch of its global Purpose Practice, specializing in purpose-driven brand strategy, corporate social responsibility (CSR), social marketing, social impact and brand communications. The launch follows Porter Novelli’s merger with Cone, a leading CSR firm, in February 2017.

Why Dog Lovers Love Subaru

Article

Unless you haven’t watched live TV or YouTube in the past 10 years, chances are you’ve seen the Subaru commercials with dogs driving the car. For example, one called “In the Dog House” goes like this: a “dad” dog is stopped at a stop sign in his Subaru. While dreamy music plays, he watches a perfectly coiffed standard poodle cross in front of the car. Meanwhile, his “wife” dog in the passenger seat growls at him.

Even if you’re not a dog lover, you’ve got to love that commercial.

CVS Pharmacy Makes Commitment to Create New Standards for Post-Production Alterations of Beauty Imagery

Press Release

January 16, 2018 /3BL Media/ - CVS Pharmacy, the retail division of CVS Health (NYSE: CVS), today announced a commitment to create new standards for post-production alterations of beauty imagery it creates for stores, websites, social media and any marketing materials. As part of this initiative, transparency for beauty imagery that has been materially altered will be required by the end of 2020.

Gifts That Do Good: Your Fair Trade Holiday Gift Guide

When you’re shopping Fair Trade, finding a meaningful, personalized gift for everyone on your list can be easy.
Blog

We put a lot of thought into finding the perfect holiday gifts, and as we all know, the very best ones come with great stories. With a Fair Trade gift, that’s exactly what you’ll find.

When you make a Fair Trade Certified purchase, you send a gesture of kindness to the farmers and workers who made it, the responsible companies who go the extra mile, and the planet we all share. So you're not just spreading holiday cheer—you're putting your gift to work, making a real, positive difference in many people's lives.

Creating a Social Impact Program That Builds Business and Communities

Summary: 

Learn how Qualcomm, a global leader in wireless technology, developed a social impact program that connects their business strategy to benefitting communities around the world through the use of mobile solutions.

Register now

An interactive webinar
Article

Learn how Qualcomm, a global leader in wireless technology, developed a social impact program that connects their business strategy to benefitting communities around the world through the use of mobile solutions.

Register now

The Practice of Purpose Project

Expanding a Brand’s Capacity to Grow with Social Purpose
Blog

Despite the growing attention that brands with purpose have received, industry adoption of social benefits is lagging behind other critical transformations such as digital or analytics.  The integration of social benefits in the marketing of brands remains on the periphery of many leaders. 

How to Cook with Fair Trade Ingredients This Holiday Season (Plus 6 Fair Trade Holiday Recipes!)

Fact: There's more Fair Trade Certified produce on store shelves during the holidays than any other time of the year
Blog

If your holiday plans are anything like ours, let’s just say we’ll be going through our fair share of sugar, vanilla, spices, squash, and… oh, come to think of it, let's just make a grocery list. It’s the time of year for gathering around the table, and with more Fair Trade Certified produce on store shelves than any other time of the year (hint, hint!), it's the perfect time to extend our gratitude to farming families around the world.

Creating World-Changing Brands with Humanity at the Center

Meet Sam Wilson, BBMG’s new Managing Partner
Blog

BBMG is thrilled to welcome Samantha Wilson as Managing Partner! Sam joins BBMG after 23-years at Wolff Olins, where she most recently served as a Global Principal and helped re-imagine some of the world’s most iconic brands from GE to Spotify to Product (RED).

A “world traveler, sous chef, ‘zoo keeper,’ city dweller and tomato farmer,” Sam is on a mission to redefine what successful business looks like by designing brands with humanity at the center.

We sat down with Sam to learn more about her story and her vision for designing world-changing brands.

Introducing Dallas Zoo Lights, a Bright New Holiday Celebration

Article

The Dallas Zoo will debut a new seasonal tradition starting this November, hosting its inaugural holiday celebration – Dallas Zoo Lights Presented by Reliant. This kicks off a three-year relationship with the electricity and home services provider as the signature sponsor of the Dallas Zoo Lights event.

Dallas Zoo Lights Presented by Reliant will transform the Dallas Zoo into a winter wonderland with nearly one million twinkling lights that illuminate the night sky throughout the holiday season.

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