Marketing CSR News

The Power Behind Brands in Motion

WE Communications' third-annual study gets inside the minds of today's consumers. The findings were brought to life at an exclusive lunch at PRDecoded.
Article

Brands worried about price, promotion, product and placement are stuck in the Stone Age, said Catherine Hernandez-Blades, SVP and chief ESG and comms officer at Aflac, during The Power Behind Brands in Motion lunch at PRDecoded, hosted by WE Communications.

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Partners in Preservation Announces 2019 Winners, Honoring the Legacy of Women's History on Main Streets Across America

Winners To Be Awarded Share of $2 Million in American Express Preservation Grants Decided Through Public Voting Campaign. Over 1.1 Million Votes Cast for 20 Competing Sites, A Record for Partners in Preservation: Main Streets
Press Release

NEW YORK, October 30, 2019. /3BL Media/ - American Express and the National Trust for Historic Preservation, in collaboration with Main Street America, announced today the winners of the 2019 Partners in Preservation: Main Streets program.

Tetra Tech to Discuss Solar Development on Landfills at WASTECON 2019

Presenting ways to reduce landfill post-closure operations and maintenance costs
Article

Tetra Tech will join other leaders in the solid waste industry at WASTECON 2019 to share how we are Leading with Science® in municipal solid waste management.

A Voice for the Digital Age: Spotify, Timberland, Porter Novelli & More to Share Influencer Expertise at 3BL Forum

Article

As stakeholders seek to connect themselves with purpose-driven brands, it's never been more important to reach employees, consumers and the next generation with an authentic message. But getting the word out isn't the same as being heard!

American Express and National Trust for Historic Preservation Honor Women’s History From Coast to Coast

20 Historic Sites Celebrating Women’s Contributions to Local Communities Competing for $2 Million in Grants Through 2019 Partners in Preservation: Main Streets Campaign
Press Release

NEW YORK, September 24, 2019 /3BL Media/ – American Express and the National Trust for Historic Preservation, in collaboration with Main Street America, announced today that their annual Partners in Preservation campaign this year will shine a light on historic buildings and sites celebrating the contributions of women in local communities across the country.

HP’s Award‐winning Short Film Series Available for Streaming this Summer

Summary: 
  • The History of Memory is a series of short documentary films created by Redglass Pictures and the Garage by HP that celebrates the power of printed photographs to change our lives.
  • Cinedigm to distribute HP’s The History of Memory films through its dedicated documentary channel Docurama
  • The films won a Tribeca X award for best episodic short series in April and will be distributed through Cinedigms dedicated documentary channel Docurama by July.
Press Release
  • The History of Memory is a series of short documentary films created by Redglass Pictures and the Garage by HP that celebrates the power of printed photographs to change our lives.
  • Cinedigm to distribute HP’s The History of Memory films through its dedicated documentary channel Docurama
  • The films won a Tribeca X award for best episodic short series in April and will be distributed through Cinedigms dedicated documentary channel Docurama by July.

More Than a Quack: The Story Behind Aflac’s Big Heart

Summary: 

Aflac’s Catherine Hernandez-Blades shares how the “four Es” guide Aflac in evolving its CSR commitments – including creating a very special duck for children with cancer

Multimedia with summary

Aflac’s Catherine Hernandez-Blades shares how the “four Es” guide Aflac in evolving its CSR commitments – including creating a very special duck for children with cancer

Sappi North America Opens 2019 ‘Ideas That Matter' Call for Entries

Company celebrates 20th anniversary of grant program that enables social good through creative design
Press Release

BOSTON, May 1, 2019 /3BL Media/ –  Sappi North America, Inc., a leading producer and supplier of diversified paper and packaging products, today announced the call for entries for its 2019 Ideas that Matter grant program, inviting designers to show the world how print can play an important role in changing lives for the better.

Scotiabank Brings Smiles to Customers with 'Digital Mania' Promotion

Blog

The Scotiabank 'Digital Mania' Customer Appreciation promotion has now ended with over 4,500 customers from the Caribbean North & Central (Bahamas, Cayman and Jamaica) set to benefit from over CA $76,000 in prizes.

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Stella Artois Asks Consumers to “Pour It Forward” for a Cause

Blog

A deeply rooted tenant of cause marketing is that when given a choice between two brands of similar price and quality, consumers will switch brands to one that is associated with a good cause. In fact, our 2017 Cone Communications CSR Study found nearly nine-in-10 (89%) would make that switch, steadily rising from 66 percent of consumers in 1993. And many brands over the years have harnessed this key learning – from (RED)’s many partners to TOMS buy-one, give-one approach.

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