WE Communications' third-annual study gets inside the minds of today's consumers. The findings were brought to life at an exclusive lunch at PRDecoded.
Brands worried about price, promotion, product and placement are stuck in the Stone Age, said Catherine Hernandez-Blades, SVP and chief ESG and comms officer at Aflac, during The Power Behind Brands in Motion lunch at PRDecoded, hosted by WE Communications.
Winners To Be Awarded Share of $2 Million in American Express Preservation Grants Decided Through Public Voting Campaign. Over 1.1 Million Votes Cast for 20 Competing Sites, A Record for Partners in Preservation: Main Streets
NEW YORK, October 30, 2019. /3BL Media/ - American Express and the National Trust for Historic Preservation, in collaboration with Main Street America, announced today the winners of the 2019 Partners in Preservation: Main Streets program.
As stakeholders seek to connect themselves with purpose-driven brands, it's never been more important to reach employees, consumers and the next generation with an authentic message. But getting the word out isn't the same as being heard!
20 Historic Sites Celebrating Women’s Contributions to Local Communities Competing for $2 Million in Grants Through 2019 Partners in Preservation: Main Streets Campaign
NEW YORK, September 24, 2019 /3BL Media/ –American Express and the National Trust for Historic Preservation, in collaboration with Main Street America, announced today that their annual Partners in Preservation campaign this year will shine a light on historic buildings and sites celebrating the contributions of women in local communities across the country.
Company celebrates 20th anniversary of grant program that enables social good through creative design
BOSTON, May 1, 2019 /3BL Media/ –Sappi North America, Inc., a leading producer and supplier of diversified paper and packaging products, today announced the call for entries for its 2019 Ideas that Matter grant program, inviting designers to show the world how print can play an important role in changing lives for the better.
The Scotiabank 'Digital Mania' Customer Appreciation promotion has now ended with over 4,500 customers from the Caribbean North & Central (Bahamas, Cayman and Jamaica) set to benefit from over CA $76,000 in prizes.
A deeply rooted tenant of cause marketing is that when given a choice between two brands of similar price and quality, consumers will switch brands to one that is associated with a good cause. In fact, our 2017 Cone Communications CSR Study found nearly nine-in-10 (89%) would make that switch, steadily rising from 66 percent of consumers in 1993. And many brands over the years have harnessed this key learning – from (RED)’s many partners to TOMS buy-one, give-one approach.