Marketing CSR News

HP’s Award‐winning Short Film Series Available for Streaming this Summer

Summary: 
  • The History of Memory is a series of short documentary films created by Redglass Pictures and the Garage by HP that celebrates the power of printed photographs to change our lives.
  • Cinedigm to distribute HP’s The History of Memory films through its dedicated documentary channel Docurama
  • The films won a Tribeca X award for best episodic short series in April and will be distributed through Cinedigms dedicated documentary channel Docurama by July.
Press Release
  • The History of Memory is a series of short documentary films created by Redglass Pictures and the Garage by HP that celebrates the power of printed photographs to change our lives.
  • Cinedigm to distribute HP’s The History of Memory films through its dedicated documentary channel Docurama
  • The films won a Tribeca X award for best episodic short series in April and will be distributed through Cinedigms dedicated documentary channel Docurama by July.

More Than a Quack: The Story Behind Aflac’s Big Heart

Summary: 

Aflac’s Catherine Hernandez-Blades shares how the “four Es” guide Aflac in evolving its CSR commitments – including creating a very special duck for children with cancer

Multimedia with summary

Aflac’s Catherine Hernandez-Blades shares how the “four Es” guide Aflac in evolving its CSR commitments – including creating a very special duck for children with cancer

Sappi North America Opens 2019 ‘Ideas That Matter' Call for Entries

Company celebrates 20th anniversary of grant program that enables social good through creative design
Press Release

BOSTON, May 1, 2019 /3BL Media/ –  Sappi North America, Inc., a leading producer and supplier of diversified paper and packaging products, today announced the call for entries for its 2019 Ideas that Matter grant program, inviting designers to show the world how print can play an important role in changing lives for the better.

Scotiabank Brings Smiles to Customers with 'Digital Mania' Promotion

Blog

The Scotiabank 'Digital Mania' Customer Appreciation promotion has now ended with over 4,500 customers from the Caribbean North & Central (Bahamas, Cayman and Jamaica) set to benefit from over CA $76,000 in prizes.

Read more here

Stella Artois Asks Consumers to “Pour It Forward” for a Cause

Blog

A deeply rooted tenant of cause marketing is that when given a choice between two brands of similar price and quality, consumers will switch brands to one that is associated with a good cause. In fact, our 2017 Cone Communications CSR Study found nearly nine-in-10 (89%) would make that switch, steadily rising from 66 percent of consumers in 1993. And many brands over the years have harnessed this key learning – from (RED)’s many partners to TOMS buy-one, give-one approach.

Appeal of Residential Solar Photovoltaics – Does Framing Matter?

Article

If residential solar photovoltaics (PV) were adopted more widely in the United States, they could significantly reduce greenhouse gas emissions. But consumers balk at high up-front costs, even if energy savings would later offset those costs. A group of researchers led by former Erb Research Fellow Kimberly Wolske set out to study how different framing strategies affect PV’s appeal.

Greater Cast Diversity Appearing in Hallmark Movies

This season, Hallmark presented a diverse cast for its popular holiday films
Blog

This year, Hallmark featured a largely African-American cast for its coveted Hallmark Hall of Fame premiere, “Christmas Everlasting.” The plot follows the premise that makes all Hallmark movies so successful—a beautiful woman returns home at the holidays and finds love when she least expects it. In this case, the woman is Tatyana Ali, best known for starring in The Fresh Prince of Bel-Air, and a strong supporting cast including singer, actress, and entrepreneur Patti La Belle and Dennis Haysbert (“24,” Allstate Insurance commercials).

Ecocentricity Blog: Not-Loser Takes All

By: John A. Lanier
Summary: 

It’s just a bad goal, in that it focuses on avoiding a bad thing. How inspired would you be if you had a coach who said, “Okay team, now I want you to give me everything you have to make sure we don’t lose!”? Forget that – I want to be a winner, not a not-loser.

Blog

It’s just a bad goal, in that it focuses on avoiding a bad thing. How inspired would you be if you had a coach who said, “Okay team, now I want you to give me everything you have to make sure we don’t lose!”? Forget that – I want to be a winner, not a not-loser.

25 Employee Engagement Ideas for the Holidays

The Big Book of Goodness
Article

With 31% of all charitable giving happening in December alone, it’s the perfect time to harness your people’s generosity and amplify their impact through your Goodness program. 
 
Dig into our catalog for 25 festive ways to engage more people including: 

Partners In Preservation: Main Streets Awards $2 Million in Preservation Grants to Sites Reflecting America’s Diverse History

Press Release

October 29, 2018 /3BL Media/ — Today, American Express, the National Trust for Historic Preservation and Main Street America announced the winners of the 2018 Partners in Preservation: Main Streets campaign. The 11 winning historic sites will receive a total of $1.6 million in grants to fund their respective preservation projects.

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