Marketing CSR News

Brands Share #StopAsianHate in Solidarity, But Posting Isn't Enough

Blog

For the past year, anti-Asian sentiment and violence has been increasing at an alarming rate across the globe. Most recently, the attacks have been targeting the most vulnerable – elders in the community.

Land Betterment Corporation Sponsored Episode 133 of the Middle Tech Podcast

Learn how Kingdom Trust is driving innovation in fintech as custodians of alternative assets
Press Release

FISHERS, Ind., February 22, 2021 / 3BL Media / - Land Betterment Corporation (“Land Betterment” or the “Company”), an environmental solutions company fostering positive impact through upcycling former coal mining sites to create sustainable community development and job creation, is proud to be the Season 4 sponsor of the Middle Tech Podcast.  Land Betterment is committed to support entrepreneurship and collaboration with forward thinkers within its region, and to encourage stakeholder engagement to help bring sustainable solutions to the markets in which it serves. 

Introducing Purpose Perception: Porter Novelli's Implicit Association Study

Blog

Purpose is more than a marketing tactic; it’s much more than a term thrown around at conferences. It is something that is so deeply embedded into our experience with and perception of a brand that it becomes a feeling. We can’t see it and sometimes we can’t even articulate it, but we know it’s there. Purpose is complex and deep, and it’s more emotional than it is rational. And, at the heart of Purpose is the complex truth that consumers overwhelmingly gravitate toward it.

How do we know this?

Did Super Bowl LV Fumble on Purpose?

Blog

Even before the big game, there was an enormous scrutiny on how brands would choose to show up in the light of this immensely difficult time we are in as a nation. Would companies choose this as a moment in time to lean-in on pandemic PSAs – or perhaps show receipts on racial justice commitments announced in 2020? Would they give thanks to front line employees – or showcase an evolving approach to Purpose?

Land Betterment Corporation Sponsored Episode 132 of the Middle Tech Podcast

Press Release

FISHERS, Ind., February 9, 2021 / 3BL Media / - Land Betterment Corporation (“Land Betterment” or the “Company”), an environmental solutions company fostering positive impact through upcycling former coal mining sites to create sustainable community development and job creation, is proud to be the Season 4 sponsor of the Middle Tech Podcast. Land Betterment is committed to support entrepreneurship and collaboration with forward thinkers within its region, and to encourage stakeholder engagement to help bring sustainable solutions to the markets in which it serves.  

A Black History Month Love Letter From Under Armour

Blog

This week marks the beginning of celebrating Black History Month, and companies across all sectors are in full swing of month-long activations. But celebrating Black excellence and fighting against racism does not start or stop in February. These topics require long-lasting commitments that start from the inside out. Today we highlight how one company’s established works have come to fruition this month to create impactful change in a local community.

Introducing Porter Novelli's 2021 Business of Cancel Culture Study

Blog

Years ago, one voice may not have gained too much traction – it may have moved forward for a bit, or floundered before reaching too many ears. Yet, today, because of social media, a voice can carry. Now, collective voices spreading like digital wildfire can sway public opinion. One misstep or wrong word from a person, a celebrity or brand can put that entity in a social media maelstrom – where mutual disapproval puts that entity on the outs. It’s a phenomenon that has come to be known as “cancel culture.”

Executives Called to Flex JEDI IQ, Yet Again

Blog

Just days into the new year and American executives are yet again being asked to flex and increase their justice, equity, diversity and inclusion (JEDI) IQ. The events of the last two weeks have further solidified the need for corporate executives – and the companies they lead – to address the realities of serious and deeply rooted inequity, systemic racism and bias in the United States.

Tetra Tech's Little Artists Share Their Vision for a Happier, Healthier World

Wishing your family a safe and healthy holiday season
Article

Tetra Tech is excited to announce the winners of our 2020 company-wide children’s holiday art competition!

The competition was open to children, grandchildren, and nieces and nephews of Tetra Tech employees. Our little artists created artwork that depicted their answer to the question, “What is your vision for a happier, healthier world?”

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