Marketing CSR News

American Express Ranked Ninth on Fortune’s 100 Best Companies to Work For List

Recognition reflects American Express' commitment to continuously invest in our colleagues and supporting their development.
Press Release

February 18, 2020 /3BL Media/ - American Express has been ranked ninth on the 2020 Fortune 100 Best Companies to Work For® list in the U.S., a recognition of the company’s continuous focus on enhancing the colleague experience. The ranking, which was determined based on feedback from employees, demonstrates our deep commitment to creating a culture of inclusion and diversity, and providing engaging and meaningful experiences that enable all colleagues to reach their full potential.

Introducing The Ambition Project by American Express

An open letter from the six women of the American Express Executive Committee reflects on the company’s progress, shares new commitments and programs and calls on leaders everywhere to proudly back women’s ambition.
Press Release

February 11, 2020 /3BL Media/ - Over the past two days, the six of us hosted our fourth Global Women’s Conference. Through a variety of fireside chats, workshops and networking events, we united nearly 250 of the company’s top executives around a common goal – to find meaningful ways to continue advocating for women’s advancement.

Beyond this, the conference was a time to celebrate the incredible strides women and men have made together at American Express.

Mars Looks Ahead: Which Trends Will Shape 2020?

Article

The world is changing at a tremendous pace, consumer needs are evolving and we face significant challenges - from the rapidly shifting media landscape to climate change.

PAPERbecause Celebrates 10 Years of Paper Advocacy

Blog

Ten years ago, Pinterest was brand-new, the iPad was still a few months away from release, and no one had Instagram, Amazon or Instacart apps on their phones. But the digital world was already changing our habits, particularly how we used paper to stay connected and did business in our everyday lives. That’s why we started our PAPERbecause campaign.

Who Do You Trust? It Might Depend on Your Generation

Blog

In a collection of essays called Trust, Inc., business school professors James M. Kouzes and Barry Z. Posner write: “The truth is that trust rules. Trust rules relationships. Trust rules your influence. Trust rules you team’s cohesiveness. Trust rules innovativeness. Trust rules brand image. Trust rules financial stability. Trust rules performance. Trust rules just about everything you do.”

The Aflac Duck Is 20 Years Old. Here's How He's Changed the Insurance World

By Paul R. La Monica, CNN Business
Article

The duck has even gone high tech to help sick kids. Amos said that the company has already raised more than $145 million for pediatric cancer charities since the start of the ad campaign from the sale of stuffed plush Aflac ducks..

And it now has an interactive robot version of the toy duck that gets donated to children diagnosed with cancer. It's won best in show awards at both the influential Consumer Electronics Show in Las Vegas as well as at South by Southwest.

GMC HUMMER EV Pairs Incredible Capability, Zero Emissions

“Quiet Revolution” campaign telegraphs GMC’s future with its first all-electric truck
Press Release

GMC will introduce the GMC HUMMER EV, bringing bold design and remarkable capability to the electrified vehicle space, during this weekend’s big game, in an ad titled “Quiet Revolution.”

The spot juxtaposes the staggering anticipated performance metrics of GMC’s first all-electric truck with the remarkable quietness inherent in the operation of an electric vehicle.

The GMC HUMMER EV truck will showcase the GMC brand’s design and engineering potential, and will feature1:

Corporate Giving By The Numbers

Blog

Chief Executives for Corporate Purpose (CECP), a coalition of more than 200 of the world’s largest companies, recently released its annual survey of corporate philanthropy and employee engagement in 2018 (Giving in Numbers). This year, 250 multi-billion-dollar companies with aggregate revenues of more than $7.9 trillion participated in the survey.  

5 Corporate Social Responsibility Trends to Follow in 2020

Blog

2019 was a pivotal year in Corporate Social Responsibility as the concepts of corporate responsibility and sustainability received significant media attention, and the trends that I identified last year at this time (better dialogue, more learning, more disaster prevention, greater equity and the growing importance of Generation Z-ers) remained timely and relevant. Still, 2020 promises to bring more challenges and opportunities to the field, and leaders should pay attention to these developing global trends in Corporate Social Responsibility:

Data and Logistics Expert Vicki O’Meara Joins Black & Veatch Board

Industry executive also brings strong foundation in environmental services and operations as company expands market reach
Press Release

OVERLAND PARK, Kan., December 18, 2019 /3BL Media/ – Reflecting the growing connection between data-driven decision making and infrastructure development and operations, Vicki O’Meara, Executive Chairman at AdSwerve, Inc., and former CEO of Analytics Pros, Inc., has been selected to join the Black & Veatch Board of Directors. A former U.S. Justice Department Assistant Attorney General and White House Fellow, O’Meara joins the Board having successfully developed and led organizations focused on client services, logistics, digital commerce and more.

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