Award-winning agencies Porter Novelli and Cone bring together expansive expertise to make a meaningful difference on business, brands and society
NEW YORK, February 13, 2018 /3BL Media/ - Global public relations leader Porter Novelli (PN) announced the launch of its global Purpose Practice, specializing in purpose-driven brand strategy, corporate social responsibility (CSR), social marketing, social impact and brand communications. The launch follows Porter Novelli’s merger with Cone, a leading CSR firm, in February 2017.
OEGSTGEEST, the Netherlands, January 19, 2017 /3BL Media/ - As part of its ambitious 2025 sustainability goals, Avery Dennison Label and Packaging Materials has created a new portfolio designed to enable customers choose products that can help to make a positive environmental impact.
By Jennifer Weston-Murphy, Associate Manager, Corporate Leadership
This year, there have been more articles about the evolution and growth of CSR than anyone could read. On the first few days of 2018, I share here a few of the most thoughtful and important pieces I read from this past year. In total, they take only 45 minutes to read. In no particular order, here they are:
Engaging youth and creative professionals around issues of government accountability and transparency through a film competition
Through the U.S. Agency for International Development (USAID)-funded CEGAH project, MSI, A Tetra Tech Company, partnered with Indonesia’s Supreme Audit Agency (BPK) to create a unique film festival aimed at engaging more young people and creative professionals around government accountability and transparency.
When you’re shopping Fair Trade, finding a meaningful, personalized gift for everyone on your list can be easy.
We put a lot of thought into finding the perfect holiday gifts, and as we all know, the very best ones come with great stories. With a Fair Trade gift, that’s exactly what you’ll find.
When you make a Fair Trade Certified purchase, you send a gesture of kindness to the farmers and workers who made it, the responsible companies who go the extra mile, and the planet we all share. So you're not just spreading holiday cheer—you're putting your gift to work, making a real, positive difference in many people's lives.
Fact: There's more Fair Trade Certified produce on store shelves during the holidays than any other time of the year
If your holiday plans are anything like ours, let’s just say we’ll be going through our fair share of sugar, vanilla, spices, squash, and… oh, come to think of it, let's just make a grocery list. It’s the time of year for gathering around the table, and with more Fair Trade Certified produce on store shelves than any other time of the year (hint, hint!), it's the perfect time to extend our gratitude to farming families around the world.
Foundation’s Grant is its Largest Ever in Muskegon County
MUSKEGON, Mich., October 31, 2017 /3BL Media/ - The Consumers Energy Foundation announced a $232,000 grant to launch a regional food processing initiative designed to grow and expand West Michigan’s substantial agriculture economy.
The West Michigan Shoreline Food Processing Initiative will be based in Muskegon and seeks to expand the region’s strong agricultural base to include exports beyond Michigan and perhaps as far as Asia.
NEW YORK, October 18, 2017 /3BL Media/ - The Ad Council, the nonprofit leader behind iconic and impactful public service campaigns including Smokey Bear and “Love Has No Labels,” joins the Taproot Foundation to announce CreateForChange, a program that connects advertising, media, technology and communications professionals to nonprofit causes. Lisa Sherman, President and CEO of the Ad Council, and David Sable, Ad Council Board Chairman and Global CEO of Young & Rubicam, announced the program yesterday at the Ad Council’s Board of Directors Meeting.
DaSilva will join the stage with Khobi Brooklyn of Converse to share insights on connecting with Gen Z through causes
BOSTON, October 16, 2017 /3BL Media/ – Alison DaSilva, executive vice president at Cone Communications will join marketing experts as a speaker at the Share.Like.Buy conference on October 18-19. The two-day event will explore the latest marketing trends for Millennials and Gen Z in a unique setting at the National Geographic headquarters in Washington, D.C.