The beginning of a new year is always a good time to be reconsidering one's reading list. With apologies to friends who have written terrific books on leadership and corporate social responsibility, the following are the five books (in alphabetical order) that I think leaders should be reading (or in some cases, re-reading) this year. Some of them are new, some are more vintage, but all of them have lessons for leaders that are not only worthwhile, but increasing important in our highly competitive and chaotic world.
A deeply rooted tenant of cause marketing is that when given a choice between two brands of similar price and quality, consumers will switch brands to one that is associated with a good cause. In fact, our 2017 Cone Communications CSR Study found nearly nine-in-10 (89%) would make that switch, steadily rising from 66 percent of consumers in 1993. And many brands over the years have harnessed this key learning – from (RED)’s many partners to TOMS buy-one, give-one approach.
Around the country, millions of people tuned in to watch Super Bowl LIII, a day not only for the competition between two franchises, but also a time when brands pull out all the stops for advertising campaigns. In fact, 17.7 percent of adults watching the game say the ads are their favorite part of the Super Bowl. And like Super Bowls of the past, some of the standout ads from this weekend’s game did more than just promote the latest product.
After a busy yet productive nomination process, GRI is happy to announce the newest members to its difference governance bodies. Together with the current members, they will help safeguard due process throughout the organization, and strengthen the multi-stakeholder approach that characterizes GRI through their expertise and experience.
ATLANTA, January 17, 2019 /3BL Media/ – Points of Light is pleased to announce the addition of five leaders to its board of directors. Each individual brings an enduring commitment to service, and will apply their expertise to Points of Light’s mission to inspire, equip and mobilize people to take action that creates change in communities around the world.
2018 proved to be an active year in Corporate Social Responsibility with issues related to sustainability, globalization, advocacy on social issues and multiple natural disasters in the forefront. Some of these issues and trends will continue into 2019, but leaders should expect to see the following noteworthy changes:
Sending warm holiday wishes from our Tetra Tech family to yours
We are excited to announce the winners of Tetra Tech’s first company-wide children’s holiday art competition!
The competition included children, grandchildren, and nieces and nephews of Tetra Tech employees. Children created artwork that answered the question, “What is your holiday wish for a happier, healthier planet?”
Three-year project will upgrade streetlights, install smart technology, reduce energy costs
SCHENECTADY, N.Y., November 19, 2018 /3BL Media/ – National Grid and the City of Schenectady have begun work that will transform the municipality into a “smart city” by deploying advance street lighting technology. The work will start on Union Street between North College Street and Washington Avenue and will include retrofitting 18 streetlights with intelligent control nodes with a mixture of soft-white and daylight temperature LED bulbs. This project is a first of its kind partnership between a municipality and a utility company.