This Thursday, we will host Day 1 of the Porter Novelli Purpose Summit: Committing to Action Amid COVID‐19, which will take an in-depth look at how the pandemic is accelerating the transformation of business as a force for good. Conversations will highlight the actions of brands like L.L. Bean, Ben & Jerry’s, Georgetown University’s Business for Impact initiative, among others; insights from our extensive, ongoing research; and useful perspectives from Porter Novelli leaders.
NEW YORK, May 5, 2020 /3BL Media/ - On #GivingTuesdayNow, we’re proud to recognize and support the heroic efforts of organizations, essential workers and others who are putting in countless hours to care for and provide relief to communities impacted by the COVID-19 pandemic.
At the start of this crisis, American Express mobilized quickly to back nonprofits leading the charge to provide protective equipment to frontline healthcare workers, research and develop vaccines and treatments, and feed communities impacted by COVID-19.
by Lynda Benton, Senior Director, Global Corporate Equity, Johnson & Johnson Nursing & HCP Strategy
Over the past few weeks, I’ve heard from nurses and leaders of national nurses organizations about the critical challenges nurses and other health workers on the frontlines of COVID-19 are facing, such as a dwindling inventory of personal protective equipment (PPE), a need for proper PPE training, concerns over nurse burnout and uncertainty about the nature of this virus. They’ve also expressed the need for credible, easy-to-access resources that can help equip nurses to overcome these challenges.
The COVID‐19 crisis is accelerating the transformation of business – one that solidifies the private sector mandate of a stakeholder‐first, rather than shareholder‐only, mentality. We’ve kept a pulse on this shift, brand action and stakeholder expectations, revealing that 75% of the U.S. public believes business must take action to protect employees, care for communities and support front-line workers in the fight against COVID‐19. Companies who have rapidly and authentically met this expectation demonstrate Purpose – at its finest.
SAN FRANCISCO, April 27, 2020 /3BL Media/ -- United Airlines is teaming up with Listos California – a campaign by the Governor's Office of Emergency Services that helps vulnerable Californians prepare for disasters – to help address the significant health risks faced by older state residents isolated during the COVID-19 pandemic.
New digital platform brings together more than 40 companies across multiple industries to provide meaningful support to small businesses during the COVID-19 crisis and recovery efforts through 2020
April 21, 2020 /3BL Media/ - American Express (NYSE: AXP) today announced it has established ‘Stand for Small,’ a coalition of more than 40 companies across media, technology, consumer goods, professional services, and many other industries, that have come together to provide meaningful support to small businesses as they navigate the impacts of Covid-19.
Parents and caregivers of NICU babies are facing escalating mental health challenges due to virus infection fears, additional financial concerns, limitations on when they can visit their baby in the NICU, and being socially isolated from their support system of family and friends.
April 14, 2020 /3BL Media/ - Verizon Media today announced a donation of $10 million in advertising inventory to support mental and public health response efforts to address the novel coronavirus (COVID-19). The inventory will be used to raise awareness and mobilize resources, deepening Verizon Media’s longstanding commitment to supporting the health of the global community at large. Verizon Media will also provide campaign support including creative services and management.
In times of immense strain and crisis our truest colors often show through. As the entire globe faces the unprecedented and catastrophic impact of the coronavirus pandemic, we’ve seen moments of brightness during a fog of immense sadness and uncertainty.
This is the time when many things will be put to the test, including how business responds. In this moment of global need, we will remember those companies that stood tall, acted quickly and with humanity. We will also remember those that did not.