Partnerships CSR News

Viacom Diversifies Vendor Pool, Echoing Internal Culture

by Stuart Winchester
Blog

Viacom content rolls from screens across more than 180 countries and in dozens of languages, reaching more than 4 billion subscribers. Every single piece of this content is the result of dozens or hundreds or thousands of workers who do everything from directing to producing to lighting to catering to set design – and most of them do not work directly for Viacom; they work for independent companies, vendors that Viacom contracts to execute the particulars of production or logistics or supply delivery.

The JetBlue Foundation and Organization of Black Aerospace Professionals (OBAP) Host Hands-On Aviation Camps in Seven JetBlue Cities

Multimedia with summary

This summer, the JetBlue Foundation has partnered with the Organization of Black Aerospace Professionals (OBAP) to host seven Aviation Career Education (ACE) Academy summer camps for future aviators. Thanks to a grant from the JetBlue Foundation, OBAP was able to bring the program to additional cities this year. The camps were held in seven different locations – New York, Boston, Orlando, Fort Lauderdale, Long Beach, Puerto Rico and the Virgin Islands.

Gilead Supports AIDS Walk San Francisco

Multimedia with summary

This year, Gilead sponsored @aidswalksf, the largest #AIDS fundraising event in Northern California. 10,000 people participated in the 10k walk, and raised more than $1.8 million to benefit HIV/AIDS support organizations in the Bay Area. 

Training California’s Future Wildland Firefighters

The California Conservation Corps and Edison International continue to partner on various wildfire mitigation efforts
Blog

As the Airline Fire raged along Coalinga Hernandez Road and Airline Highway in San Benito County in early June, Paige Adam, 24, was part of the Camarillo 22 fire crew. For one week, she worked the fire, line-cutting, doing hose lays and conducting mop-up procedures in 24-hour shifts.

SC Johnson Improves Access to Health Care Through Partnership with Rwanda Ministry of Health

Unprecedented partnership will improve public health services, drive malaria education
Press Release

RACINE, Wis., July 11, 2018 /3BL Media/ – For millions of people in east central Africa, the risk of malaria infection is an everyday concern. According to the World Health Organization (WHO), up to 90 percent of Rwandans are at risk for malaria.[1] To help address this risk and other public health issues, SC Johnson today announced a partnership with the Rwanda Ministry of Health and the Society for Family Health to co-develop a national strategy to increase access to health care through the construction of 10 new health posts across the country.

The JetBlue Foundation and Organization of Black Aerospace Professionals (OBAP) to Introduce Nearly 200 Students to Careers in Aviation

Summary: 

-- OBAP and The JetBlue Foundation to Host Hands-On Aviation Career Education (ACE) Academy Initiatives in JetBlue’s Six Focus Cities --

-- As Part of the Ongoing #100x35JetBlue Recovery Efforts in the Caribbean, JetBlue and OBAP to Bring the Program to San Juan, Puerto Rico and U.S. Virgin Islands --

Press Release

-- OBAP and The JetBlue Foundation to Host Hands-On Aviation Career Education (ACE) Academy Initiatives in JetBlue’s Six Focus Cities --

-- As Part of the Ongoing #100x35JetBlue Recovery Efforts in the Caribbean, JetBlue and OBAP to Bring the Program to San Juan, Puerto Rico and U.S. Virgin Islands --

Medtronic and the Red Cross of Mexico

Partnership provides timely, advanced care to critically ill patients in Tijuana
Article

The border region between the United States and Mexico is home to an underserved patient population, with very low rates of insurance.1 In Tijuana, where more than 1.6 million people live, the Red Cross fields 98 percent of the area’s 911 emergency calls. Approximately 3,000 of those calls, annually, are related to brain and heart disease. To better serve these patients, Medtronic and the Red Cross of Mexico — Tijuana delegation — recently opened a new state-of-the-art catheterization (cath) lab and introduced advanced cardiac care protocol, Alerta Cardíaca (Cardiac Alert).

Introducing the Pull Factor Project

A project to help marketers make sustainable living desirable to the masses.
Blog

For decades we’ve been pushing sustainability on consumers. Despite our best efforts, it’s still not widely embraced in mainstream culture. And yet, we also know the tremendous power of brands to inspire our aspirations, shape our behaviors and mobilize action at scale.

Kansas City, Mo. Homeownership to Get Boost With $5.7 Million NeighborhoodLIFT Program

Program offers homebuyer education plus $15,000 down payment assistance grants; special parameters for veterans, military, teachers, first responders
Press Release

KANSAS CITY, Mo., July 9, 2018 /3BL Media/ – Wells Fargo & Company (NYSE:WFC), NeighborWorks® America and its network member, Westside Housing Organization, today announced the NeighborhoodLIFT® program will expand to the Kansas City, Mo., area with a $5.7 million commitment by Wells Fargo to boost homeownership in the counties of Cass, Clay and Jackson.

I Was a Millennial Mentor at Citywide Speed Mentoring Day

By Rita Papadogiannis, CSR Coordinator at Viacom
Article

As a twenty-something woman, my generation is more commonly associated with avo-toast and Keeping Up With The Kardashians rather than exceptional community service. So, when I was recently given the opportunity to support the NYC Youth Mentoring Initiative through Viacom's participation in “Good for Me.

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