People, Social Action & Community Engagement CSR News

Sodexo Reinvents School Lunch and Breakfast with Global Flavors and Healthier Favorites to Please Young Palates

New menu designed to fight obesity and attract students at 480 school districts
Press Release
(3BL Media / theCSRfeed) GAITHERSBURG, MD -  August 24, 2011 - When students at more than 4,000 Sodexo-served K-12 schools nationwide line up for lunch on the first day back, they’ll notice interesting changes, including kid-tested and healthy flavors from the Mediterranean to Vietnam and healthier versions of regional favorites – all part of Sodexo’s industry-leading commitment to increase whole grains and reduce fat, salt and sugar in its school nutrition programs.
 

Martha's Vineyard, Obama & Possible Dreams

Summary: 

It has been three years since we banked on Barack Obama's message of Hope. Since then the economy has continued to decline, unemployment is still high, the markets are in turmoil, and the state of credit and capital remains anemic. Good-b CEO Monika Mitchell reports from the island of Martha's Vineyard on the promise of hope left unfulfilled and what it will take to fix it.

Blog

It has been three years since we banked on Barack Obama's message of Hope. Since then the economy has continued to decline, unemployment is still high, the markets are in turmoil, and the state of credit and capital remains anemic. Good-b CEO Monika Mitchell reports from the island of Martha's Vineyard on the promise of hope left unfulfilled and what it will take to fix it.

Jack Daniel's Whiskey and Zac Brown Band Team Up for New Partnership, Responsible Drinking and Cause Marketing Campaigns

Summary: 

Bringing together the famous Tennessee whiskey brand and one of the hottest bands in music, Jack Daniel's and Grammy Award-winning Zac Brown Band announced that they have teamed up to provide a one-of-a-kind experience for fans and to actively promote a campaign to encourage responsible drinking. The campaign will cut across consumer touchpoints to maximize impact, including a television spot, music and tour integration, as well as social media and in-store promotions.  In addition, a JD commemorative bottle program will support Camp Southern Ground, Brown's camp for children with special needs.

 

Legendary Tennessee Whiskey and Grammy Award-Winning Band Announce Tour, Advertising and Responsibility Sponsorship
Press Release

Bringing together the famous Tennessee whiskey brand and one of the hottest bands in music, Jack Daniel's and Grammy Award-winning Zac Brown Band announced that they have teamed up to provide a one-of-a-kind experience for fans and to actively promote a campaign to encourage responsible drinking. The campaign will cut across consumer touchpoints to maximize impact, including a television spot, music and tour integration, as well as social media and in-store promotions.  In addition, a JD commemorative bottle program will support Camp Southern Ground, Brown's camp for children with special needs.

 

OAR to Offset Carbon Footprint with Help from UPS

Summary: 

O.A.R.'s summer concert tour is more sustainable this year thanks to UPS (NYSE: UPS) and a new service the logistics leader launched in May with Live Nation Entertainment (NYSE: LYV) to help touring musical artists reduce their transportation CO2 carbon footprint.

Press Release

O.A.R.'s summer concert tour is more sustainable this year thanks to UPS (NYSE: UPS) and a new service the logistics leader launched in May with Live Nation Entertainment (NYSE: LYV) to help touring musical artists reduce their transportation CO2 carbon footprint.

Auditing Community Investment in Canada: Three Major Trends

LBG Canada releases the 2011 Annual Benchmarking Report
Press Release
(3BL Media / theCSRfeed) August 23, 2011 - Calgary, AB - With over $335 million invested into Canadian communities and 24,000 people contributing 238,689 volunteer hours across the country, the 2011 LBG (London Benchmarking Group) Canada benchmarking cycle represents significant growth. Today, the 37 participating companies together set the highest standard in community investment management, performance measurement and reporting in Canada.
 

Southwest Airlines and SCA Volunteers Complete 250 Hours of Service at Three East Coast Parks

Summary: 

The Southwest Airlines Conservation in Action Tour continues its trek across the United States, celebrating Southwest's 40th Anniversary with 40 service projects nation-wide!  Southwest Airlines is teaming up with the Student Conservation Association to make a difference in the communities it serves.

Most recently, the tour visited New York City, Philadelphia, and Washington, DC.  Volunteers completed a total of 250 service hours.

Thanks to American Eagle, one of the Tour's sponsors, the SCA interns got to see "their faces in lights": an advertisement for the Conservation in Action Tour appeared on a Times Square billboard! 

Conservation in Action Tour visits New York City, Philadelphia, and Washington, DC
Blog

The Southwest Airlines Conservation in Action Tour continues its trek across the United States, celebrating Southwest's 40th Anniversary with 40 service projects nation-wide!  Southwest Airlines is teaming up with the Student Conservation Association to make a difference in the communities it serves.

Most recently, the tour visited New York City, Philadelphia, and Washington, DC.  Volunteers completed a total of 250 service hours.

Thanks to American Eagle, one of the Tour's sponsors, the SCA interns got to see "their faces in lights": an advertisement for the Conservation in Action Tour appeared on a Times Square billboard! 

UPS Employees Shine at Super Bowl of Safety

Summary: 

19 UPS drivers showcased their skills at National Truck Driving Championships in categories involving safety, rules, regulations and on-course driving skills.

Blog

19 UPS drivers showcased their skills at National Truck Driving Championships in categories involving safety, rules, regulations and on-course driving skills.

Empowerment - A New Post from the Allison & Partners' Blog, It's About the Work

Blog

The enemy of creativity is the word “no.”  I’m reminded of this just as Allison & Partners has wrapped up its first Cause Conference in Los Angeles.  Many years ago, I had an idea to host one of these conferences as a means to help my firm stay competitive in the marketplace.  I brought the concept to my former CEO and received the following feedback, “we are a PR firm, not conference planners.”  This always gnawed at me.  Not because I felt I was smarter than the CEO, but because he just flat out turned it down without recognizing that there migh

SC Johnson Teams up with City of Racine for Ninth Annual Backpack Giveaway

Annual Festival to Distribute 3,000 Backpacks to Racine Area Students
Press Release

(3BL Media / theCSRfeed) Racine, WI - August 18, 2011 - For the second year in a row, SC Johnson will be the major sponsor of the ninth annual free backpack giveaway as part of the Racine Mayor’s Back-to-School Stay-in-School Festival. All Racine area students are eligible to participate in the program on Monday, August 22, 2011 from 2 p.m. to 6 p.m. at Racine’s Festival Grounds on the Lake.  Activities will include live entertainment, interactive games and food.

Ernst & Young mentoring program helps unlikely students navigate the road to college

Summary: 

This fall, thanks to the assistance of a new mentoring initiative, College MAP (Mentoring for Access and Persistence), co-sponsored by the nonprofit College for Every Student and Ernst & Young, Dennis Pacheco in one of 120+ students from across the US who will begin their college education.

Blog

This fall, thanks to the assistance of a new mentoring initiative, College MAP (Mentoring for Access and Persistence), co-sponsored by the nonprofit College for Every Student and Ernst & Young, Dennis Pacheco in one of 120+ students from across the US who will begin their college education.

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