MIAMI, August 18, 2014 /3BL Media/ – Leave it to Carnival Cruise Lines to take the #IceBucketChallenge to another level!
The world’s most popular cruise line enlisted all 24 of its “Fun Ships,” as well as President and CEO Gerry Cahill, to participate in the #IceBucketChallenge, designed to raise much-needed awareness and funds for amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s Disease. Carnival is also making a $100,000 donation to the ALS Association.
Public-Private Partnership Provides Millions of Visitors Opportunity to Connect at Select Parks
August 18, 2014 /3BL Media/ – The City of Los Angeles Department of Recreation and Parks today announced that, thanks to Toyota and American Park Network, free public Wi-Fi is now available at six popular Los Angeles parks and beaches. This comes on the heels of a similar announcement last week by authorities in New York State of a program in four highly-visited parks there, as well as one in New Jersey.
Employees come together to help local charity pursue its core mandate
One of the charities DRW is committed to helping is the Chicago branch of Year Up. For two consecutive years DRW has hired an intern from the organization to work with the Desktop Support team, but DRW’s support extends beyond this. DRW, thanks to many employees, is setting up a computer lab, the first one of its kind for Year Up across all its branches in the U.S.
Fashion brands have been jumping on the cause marketing bandwagon, exchanging “likes” or “pins” for dollars donated and enlisting celebrities to be a mouthpiece for a cause – a movement we noted in our 2013 trends wrap up. Now, an organization with a long history of supporting social issues is looking to get consumers even more engaged in social efforts, enlisting some new partners to take the social good message even further and turn consumers into digital advocates.
LOS ANGELES, August 14, 2014 /3BL Media/ – Progressive® Insurance, as part of its Apron Project that celebrates unsung people and companies making progress in unexpected ways, has teamed up with TakePart.com, the digital magazine and social action platform of Participant Media, for a new campaign around the important issue of high school football safety.
Fast food conglomerate Yum Brands is teaming up with celebrities for its social-heavy corporate charity effort.
by Steve Hall on August 12, 2014
Yum Brands has gathered together its restaurants — KFC, Pizza Hut and Taco Bell — and hooked them up with singer Christina Aguilera to come to the aid of those in hunger around the world with its annual World Hunger Relief effort.
Grant is part of Accenture’s Skills to Succeed corporate citizenship initiative
LONDON, August 13, 2014/3BL Media/ – Accenture and Leonard Cheshire Disability today announced that Accenture and the Accenture Foundations have awarded the charity an additional US$4.1 million to build on and expand their Access to Livelihoods program, which increases the economic participation of persons with disabilities around the world.
Big Leaguers to raise funds and awareness for various cancer-related charities through the wearing and sale of Strikeout Cancer T-shirts produced by MLBPA licensee, 108 Stitches
Multimedia with summary
In just one week, Major League baseball players will stand together and do their collective-best to “strikeout cancer” when they host a player-led initiative to raise awareness and funds for cancer-related charities across the United States.