Philanthropy CSR News

Let's Not Wait Another Year: Together We Can Move Millions From Hunger to Hope

by Christina Aguilera, Performer and volunteer spokesperson for World Hunger Relief

No mother should have to worry about feeding her children.

So much can change in life in just one year.

CASE STUDY: Second Harvest Community Food Bank and Hillshire Brands


Second Harvest Community Food Bank’s new Executive Director Chad Higdon and his dedicated staff wanted to improve their operational processes at the food bank. Higdon and his team took advantage of an opportunity offered to them by Hillshire Brands to work with experts during a one-day session to help them identify solutions to three operational challenges in finance, safety, and inventory management.

Yum! Brands, KFC, Pizza Hut and Taco Bell Launch World Hunger Relief Effort with Global Spokesperson Christina Aguilera in New “Pass The Red Cup” Challenge

Aguilera Uses Powerful Voice to Raise Awareness and Funds for Nearly 850 Million Hungry Worldwide
Press Release

LOUISVILLE, KY, August 5, 2014 /3BL Media/ – Yum! Brands (NYSE: YUM), parent company of KFC, Pizza Hut and Taco Bell, announced the launch of its annual World Hunger Relief effort with the “Pass The Red Cup” challenge featuring multi-Grammy Award winner and international superstar Christina Aguilera. 

Mid-Year Data Analysis Reveals Trend in Average Grant Amounts

Latest SPONSORIUM Report Shares Community Investment and Sponsorship Data Aggregated from Global Software
Press Release

MONTREAL, August 4, 2014 /3BL Media/  – The mid-point of the year represents a time for review as companies around the world aim to understand their progress and make changes for the second half. The Community Investment and Sponsorship teams are no different and this month’s SPONSORIUM Report examines the facts, figures and trends of the first six months of 2014. One noticeable trend is the relative flat line in the overall average amounts that corporations have donated this year.

MGM Resorts International Issues Corporate Responsibility Executive Summary

Report chronicles the company's gains in Diversity, Philanthropy and Sustainability among communities and employees
Press Release

LAS VEGAS, August 6, 2014 /3BL Media/– MGM Resorts International (NYSE: MGM) has released its 2013 Corporate Social Responsibility Executive Summary, highlighting the company’s continued commitment to diversity, engagement with its communities, and stewardship of environmental resources. Themed “Inspiring Our World”, the summary is available for download on the company’s CSR website,

Syracuse Veteran Impressed by Military Support Initiatives at Her Local Marcone Branch

“I was just blown away when I heard what Marcone and HEROES Care are doing for our veterans and active personnel."

Introducing their renovated store to customers and the public, manager Fred Bryant and the staff at Syracuse held a hugely successful Taste of Marcone open house in early May—the first event since an unfortunate fire that nearly destroyed their branch in December 2012.

Pivot Launches in New York City and Boston on RCN

Network Aimed at Millennial Audiences to Bring its Popular Series, Movies and Documentaries to Viewers at Home and on the Go
Press Release

New York, NY, August 4, 2014 /3BL Media/ – Participant Media’s television network Pivot today announced that it is launching on RCN’s system in New York City and Boston in August.

CASE STUDY: Hillshire Brands and Feeding America


When Hillshire Brands emerged as a new organization, it sought to strategically align its corporate contributions to the communities where employees live and work through volunteerism, financial contributions, product donations, and strategic partnerships.

Hillshire wanted to create deep and lasting partnerships in its communities.

Versaic Adopts Guidestar Charity Check

Versaic Grants Now Includes Top Solution for Vetting Non-Profits
Press Release

San Mateo, CA, August 4, 2014 /3BL Media/ – Versaic announced it has incorporated GuideStar Charity Check into its grants management solution, making it easier for corporations and foundations to assess non-profits applying for grants or requesting support.  GuideStar Charity Check is the only due-diligence tool that is 100% compliant with IRS requirements.


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