Aug. 26 event provides solutions for ESG storytelling in face of earned-media recession
NEW YORK, August 11, 2020 /3BL Media/ -- As corporate communications leaders plan for 2021, it is clear that the new normal involves less reliance on earned media and a strengthened ability to reach key stakeholders directly with content demonstrating leadership on social, environmental and governance (ESG) issues.
Over the past few weeks, we have reported on how companies are addressing the growing demand for social justice through communications and, more importantly, action. Americans are making it loud and clear that now is the time for change.
As the critical conversation around racism in the United States continues, the message to companies is clear: to not speak up is to be complicit with the status quo. And therefore many brands have taken this time to share messages of support, solidarity and commitments to change. Yet, it’s clear a statement of support will only go so far. Americans expect action.
In the midst of a global health crisis and economic recession, the United States faces another pivotal moment. The nation now grapples with the killing of George Floyd, continued race-fueled policy brutality and the outrage, pain and protests that have stemmed from a deeply embedded history of racism. Collective voices from across the country – both on the streets and on social media – are pushing institutions, industries and individuals to confront the issue head-on – and now, it seems, corporate America is ready to listen.
The changing landscape of the COVID-19 crisis calls for in-the-moment data and insights, so today, we are fortunate to share the fourth wave of the Porter Novelli COVID-19 Tracker: Leadership During the Virus Crisis.
Nonprofit organization GRAVIS receives this year's American Express Leadership Academy Alumni Award in recognition of its work in India's Thar Desert
To continue backing the communities we serve around the world, including the nonprofit leaders who are helping drive positive change, American Express today announced the recipient of the 2020 American Express Leadership Academy Alumni Award: Prakash Tyagi, executive director of the India-based NGO, GRAVIS. The organization works to expand access to clean water, food, education and healthcare in rural communities in the Thar Desert.
The COVID‐19 crisis is accelerating the transformation of business – one that solidifies the private sector mandate of a stakeholder‐first, rather than shareholder‐only, mentality. We’ve kept a pulse on this shift, brand action and stakeholder expectations, revealing that 75% of the U.S. public believes business must take action to protect employees, care for communities and support front-line workers in the fight against COVID‐19. Companies who have rapidly and authentically met this expectation demonstrate Purpose – at its finest.
During the COVID-19 pandemic crisis, the issue of food security for vulnerable communities and frontline responders has taken on increased relevance and importance. There are hundreds of nonprofit organizations that are working in this critical area around the world, and their efforts are to be congratulated, appreciated and supported by all of us. Here are five organizations that are responding in herculean ways to combat food insecurity and help those most in need during this health crisis: