Practitioner Updates CSR News

Today’s Leaders Need to Be Great Storytellers

Blog

Ken Chenault, the former CEO of American Express, often paraphrased Napoleon in saying that leaders need to define reality and give hope. Essentially, it is up to leaders to tell their people what is happening now and inspire them by outlining the opportunities that the future holds for them both individually and institutionally.

In sum, leaders need to tell a good story. An authentic, believable and realistic one. But, one filled with promise of a better day, and how we’re going to get there.

TRAINING: FSC® Standards and Auditing Principles

Montréal, Quebec - February 11-14, 2019
Multimedia with summary

FSC®​ Auditor Training

Forest Management, Chain of Custody, and ISO 19011

February 11-14, 2019 | Montréal, Quebec

WEBINAR - Water Stewardship Streamlined: AWS v2.0

Learn How to Implement the Streamlined AWS Standard at your Site
Multimedia with summary

Please join SCS Global Services and the Alliance for Water Stewardship (AWS) to learn about the revised AWS Standard Version 2.0 on a webinar January 30, 2019 at 2:00 pm (EST). The AWS Standard is the only comprehensive global benchmark for responsible water stewardship which provides guidance to major water users seeking to assure responsible water governance, balance, quality, and healthy water-related sites and values.

Upcoming Event: Training on the FSC® Standards and Auditing Principles

Hosted by SCS Global Services in the San Francisco Bay Area, January 28, 2019
Multimedia with summary

Interested in attending a training on the Forest Stewardship Council® (FSC®) Standards and auditing principles? SCS Global Services’ next training is January 28 - February 1, 2019 in the San Francisco Bay Area. Spaces are limited. 

Learn more and register here

Brands Taking Stands: 3BL Forum Explores Corporate Activism

by Jennifer N. Dienst
Article

In the past few years, as discussions about issues like climate change, gun control, inclusiveness, and gender equity have reached a boiling point, companies have increasingly chosen to speak up instead of staying silent. And it’s proving to be a good thing. Studies show that corporate leaders believe that activism positively resonates with customers, thus potentially impacting their bottom line.

Activism at Work: Let Us Count the Ways

by John Howell, Editorial Director & VP of Content, 3BL Media
Blog

Originally published as The Big Story in the Brands Taking Stands weekly newsletter; click here to sign up.

Companies Now Required to Speak Out on ESG Issues: New Research

by John Howell, Editorial Director & VP of Content, 3BL Media
Blog

As a journalist, I’ve always searched out cultural trends as I saw them developing, in a constant search for “what’s next.”
 
“What’s next” is, of course, of major importance to business. Looking ahead to map out strategy is critical to continued success. But which trends are the right ones with which to align future plans? Which ones will matter months, even years, down the line?
 

Survey Finds "Brands Taking Stands"​ Phenomenon is Here to Stay

An interview with 3BL Media CMO Dave Armon
Blog

by Jeff Hoffman, Founding Leader of The Conference Board’s Center on Corporate Citizenship and Philanthropy

A longtime marketing and content partner of The Conference Board, 3BL Media has its finger on the pulse of the communications practices of companies with active corporate responsibility programs.

Pages

Subscribe to Practitioner Updates