NORTHAMPTON, Mass., November 5, 2018 /3BL Media/ -- 3BL Media, the world’s leading communications partner for purpose-driven organizations, has appointed Robbie Lock as executive director of the 3BL Association. Formerly the Corporate Responsibility (CR) Association, the 3BL Association builds peer-to-peer collaboration to support and elevate corporate responsibility and sustainability leadership, through professional development and sharing best practices.
by John Howell, Editorial Director & VP of Content, 3BL Media
We are witnessing a new development in the Brands Taking Stands movement: States defining themselves as “brands” by adopting definitive positions on social and political issues that are intertwined with business.
Considering all that we have experienced over the past 18 months, we are definitely at an inflection point when it comes to the business community deciding what role it has in pursuing social good. More companies have realized they have no choice but to speak out, and even take action, on some of the most volatile political and social issues of our time.