As the world’s leading brewer, we want every experience with beer to be a positive one. A big part of that is helping people make smart choices when enjoying our products; don’t drink and drive, hydrate between beers, pace yourself with one drink or less an hour, opt for a no- or low-alcohol brew, are just a few examples.
While shifting social norms isn’t necessarily easy, it can be done, says AB InBev Chief Marketing Officer, Pedro Earp.
At Bacardi, we’re sick of plastic – so we’ve swapped crude oil for seed oil to create the world’s most sustainable spirits bottle.
A lot of what you hear from brands about ‘sustainability’ sounds lofty but also vague. The word itself has been (somewhat ironically) polluted by fuzzy adverts that promise a better world yet deliver nothing concrete.
Consumers are smart. To satisfy their desire for sustainable products, you have to do something tangible.
We didn’t put a ring on it. Here’s what’s replaced our plastic rings in the UK!
AB InBev has reached another exciting circular packaging milestone - our entire portfolio of iconic beers from Budweiser Brewing Group UK&I is now plastic-ring free.
That means cans of Budweiser, Bud Light, Stella Artois and Beck’s in the UK will now be packaged with alternatives like fully recyclable wraps and the KeelClip™, a new technology which uses recyclable paperboard to create a lighter weight pack.
ONTARIO, Calif. , -- Nestlé Waters North America today announced that its Ontario, California water bottling site is the first food and beverage factory in the world to earn Platinum certification under the rigorous Alliance for Water Stewardship (AWS) Standard. Nestlé Waters is also the first company of any type to achieve this advanced certification in North America.
The first major tech company to pursue the industry-leading water standard for its campuses
MILWAUKEE, August 12, 2020 /3BL Media/ - SCS Global Services (SCS) is excited to announce that we have certified Google’s Mountain View and Los Angeles, California, and Dublin, Ireland campuses under the Alliance for Water Stewardship (AWS) International Standard.
Read the AWS announcement here:
Earning AWS certification for Mountain View, Calif., Los Angeles, Calif., and Dublin, Ireland campuses demonstrates Google’s commitment to understanding and addressing water stewardship challenges and opportunities in its business operations.
SCS Global Services Announces Certification of New Belgium Brewing’s Flagship Brand
EMERYVILLE, Calif. , /3BL Media/ - In celebration of International Beer Day, SCS Global Services (SCS) announced it has certified New Belgium Brewing’s iconic Fat Tire Amber Ale as America’s first nationally distributed carbon neutral beer. SCS issued the certification under the internationally recognized PAS 2060 Carbon Neutrality standard.
Colombia’s first certified organic drinks brand aims to fight rural poverty by working directly with low-income farmers as suppliers and producers
Medellín, Colombia, July 27, 2020 /3BL Media/ – Colombian organic beverage company Dcada has joined Business Call to Action (BCtA) with the aim to directly contract 15 small-scale Colombian farmers and guarantee fair payments, while providing technical assistance to them to become organically certified by 2024. Dcada will also have 100 percent of the ingredients used in its products sourced organically from regional Colombian farmers and support the growth of women participating in its supply chain by 2024.
From New York to London to Dubai to Sydney, Bacardi goes Back to the Bar and releases the Bacardi Cocktail Trends Report showcasing what’s stirring in 2020
HAMILTON, Bermuda, February 4, 2020 /3BL Media/ – This Thursday, 7,000 Bacardi employees across the globe will turn on their “out of office” message to go out on the town and visit bars in more than 100 cities, all in the name of spotting what’s new and next for cocktails. The activity, called Back to the Bar, brings everyone at Bacardi together for a day of “barstool research” with bartenders who are the trend spotters and tastemakers of the spirits business and a direct link to consumers.
Dry January has become an annual trend in the past several years, prompting many to abstain from alcohol for the inaugural month of the year.
But does it work?
While it’s not unusual for bars to capitalize on the Dry January trend, offering mocktails as an alternative to patrons, there’s another mechanism for mindful drinking: Dry-ish January, according to Jennifer Contraveos, Chicago-based senior portfolio ambassador for Bacardi USA.