Fair Trade USA and the Natural Marketing Institute release new data on consumer awareness of Fair Trade; driven by growing demand for and availability of ethical products
OAKLAND, Calif., February 28, 2017 /3BL Media/ – Fair Trade USA, the leading third-party certifier of Fair Trade products in North America, and the Natural Marketing Institute (NMI), an international consulting and research firm specializing in health and sustainability, today release new data indicating that sixty-seven percent of consumers now recognize the Fair Trade Certified™ seal, an eight-percentage point increase over 2015.
Just a few years ago, apps were all the rage. In fact, there was an app for just about anything, from ones that let shoppers know if slaves were involved in making products to those that would point you towards companies that align with individual values. Yet, as technology continues to evolve, so too does the world of responsible purchasing.
The next step in sustainable production is the circular economy, says Eco-Chick.com founder and editor Starre Vartan. That means leaving behind today’s make, use, dispose model to create products transparently and with less impact. Such products will be built to last, but can be transformed, recovered or even used to improve the environment at the end of their life.
China becoming bigger focus as U.S. retailer conducts overhaul
Wal-Mart Stores Inc. and its foundation are investing $25 million over five years in food safety research in China, as the world’s largest retailer seeks to strengthen its foothold in the country more than two years after it was hit by high-profile product scandals.
You may be familiar with the “Fair Trade Certified” symbol and its assurance that some of the money spent on a bag of coffee or bar of chocolate goes directly to its producers and stays in their community. Patagonia, in partnership with Fair Trade USA, now makes clothes that provide the same benefit.
A message from Kathleen McLaughlin, Chief Sustainability Officer, Wal-Mart Stores, Inc.
Last August, Walmart leaders joined the mayor of New Orleans and many others to commemorate the tenth anniversary of Hurricane Katrina – a devastating event that affected the entire U.S. Gulf Coast, including hundreds of thousands of Walmart customers and associates. We remembered the heroes and the victims, sponsored a citywide day of service and led a disaster resilience symposium with the United Nations RISE (Research Initiative for Social Equity) initiative.
Showing consumers the true impact of their purchases that support social and environmental initiatives can be difficult for brands. In fact, less than a quarter of Americans (24%) believe their purchases make a significant positive impact.