Sustainable Marketing CSR News

American Express Is Matching Donations to Feeding America up to $1M to Feed Communities Impacted by COVID-19 when Card Members Use Membership Rewards® Points Toward Their Donations

New Program is Part of Company’s $5 Million Commitment to Support COVID-19 Relief Efforts
Press Release

NEW YORK, March 24, 2020 /3BL Media/  American Express is continuing its support of organizations combatting COVID-19 with the launch of a donation matching program to help feed local communities impacted in the U.S. When U.S.

Ambition Is Not a Simple Thing – a Conversation With The New York Women’s Foundation’s Ana Oliveira

Blog

On March 8th, individuals around the world – of all genders – will come together to celebrate International Women’s Day. Since the first gathering, held over a century ago, leaders have made great progress in driving gender equality. But, we still have work to do to continue advocating for women’s advancement around the world.

American Express Ranked Ninth on Fortune’s 100 Best Companies to Work For List

Recognition reflects American Express' commitment to continuously invest in our colleagues and supporting their development.
Press Release

February 18, 2020 /3BL Media/ - American Express has been ranked ninth on the 2020 Fortune 100 Best Companies to Work For® list in the U.S., a recognition of the company’s continuous focus on enhancing the colleague experience. The ranking, which was determined based on feedback from employees, demonstrates our deep commitment to creating a culture of inclusion and diversity, and providing engaging and meaningful experiences that enable all colleagues to reach their full potential.

Corporate Giving By The Numbers

Blog

Chief Executives for Corporate Purpose (CECP), a coalition of more than 200 of the world’s largest companies, recently released its annual survey of corporate philanthropy and employee engagement in 2018 (Giving in Numbers). This year, 250 multi-billion-dollar companies with aggregate revenues of more than $7.9 trillion participated in the survey.  

5 Corporate Social Responsibility Trends to Follow in 2020

Blog

2019 was a pivotal year in Corporate Social Responsibility as the concepts of corporate responsibility and sustainability received significant media attention, and the trends that I identified last year at this time (better dialogue, more learning, more disaster prevention, greater equity and the growing importance of Generation Z-ers) remained timely and relevant. Still, 2020 promises to bring more challenges and opportunities to the field, and leaders should pay attention to these developing global trends in Corporate Social Responsibility:

How to Promote Sustainable Decisions in Polarized Times

by Caitlin Drummond
Article

Sustainability needs evidence. Evidence enables us to better understand how our actions affect the environment. It empowers us to make more sustainable choices, both as consumers and as managers. For example, as managers, is that new initiative really going to reduce water usage? As consumers, is recycling that peanut butter jar worth all the energy it takes to clean it out? (For the record: cleaning out that peanut butter jar, especially if it’s plastic, is probably not worth it.)

A Winning Partnership – Mars Celebrates The Lion’s Share Grand Prix Win at Cannes

Article

As the world’s largest veterinary health group and a leading pet food producer, we know how much animals — both big and small — are loved across the world.  And as one of the top global advertisers, we also know that nearly 20 percent of all ads star animals.

Announcing This Year’s 3BL Forum: Brands Taking Stands ™ – What’s Next Emcees

Blog

We are extremely pleased to introduce you to our emcees for 3BL Forum: Brands Taking Stands™ What’s Next. Join them as they share their insights and ideas and guide us through a two-day high-octane conversation. We will collectively explore this rapidly changing business environment and what’s next for companies as they face changing expectations of investors, employees, consumers, customers and partners. 

The PR Week 5.24.2019 Catherine Hernandez-Blades, Aflac

Article

Catherine Hernandez-Blades, who serves as the chief ESG (environmental, social and governance) and communications officer at Aflac, chats about My Special Aflac Duck®, which was the focus of the campaign that won Best in Corporate Branding at the 2019 PRWeek U.S. Awards.

Read more here.

More Than a Quack: The Story Behind Aflac’s Big Heart

Summary: 

Aflac’s Catherine Hernandez-Blades shares how the “four Es” guide Aflac in evolving its CSR commitments – including creating a very special duck for children with cancer

Multimedia with summary

Aflac’s Catherine Hernandez-Blades shares how the “four Es” guide Aflac in evolving its CSR commitments – including creating a very special duck for children with cancer

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