On World Food Day, Amway’s Nutrilite™ Power of 5K brought 50,000 runners and walkers from around the globe to fight childhood malnutrition.
Over 3 million children die each year as a result of malnutrition and those who survive are often challenged with health and development problems for the rest of their lives.
The Nutrilite Power of 5 Campaign is designed to build awareness of childhood malnutrition, address the critical need for proper nutrition during the first 5 years of life and offer a way that everyone can help.
Picture this: It was a brisk, sunny January day in Davos, Switzerland in 2007. Ken Powell, former CEO of General Mills, was attending the World Economic Forum when Kofi Annan, then Secretary-General of the United Nations, challenged Powell and General Mills to help the world’s hungry.
Powell’s answer, ultimately, was to harness what we knew about food and connect with Africa’s small and growing food companies across Africa.
Our food knowledge is deep and wide, and includes solving technical problems, ensuring food safety and developing products.
Global hunger is on the rise again affecting 11 percent of the population. At the same time, multiple forms of malnutrition are threatening the health of millions worldwide. According to The State of Food Security and Nutrition in the World (SOFI) Report, approximately 200 million children aged under five are stunted or suffer from wasting. This is a challenge that business can help solve but innovate partners are required.
We focus our philanthropic efforts on three areas: hunger, education and supporting the local communities where we operate. These areas closely align with our business initiatives, and over the years we’ve learned they are also the areas our employees are most passionate about.