AEG and BET Team Up to Mentor At-Risk Students for Annual BET Experience Service Day
AEG and BET joined forces for their annual employee service day to mentor at-risk high school students at Inner City Education Foundation’s (ICEF) View Park Prep High School on June 21, 2018. The annual service day was in conjunction with the BET Experience at L.A. LIVE and BET Awards at L.A. LIVE’s Microsoft Theater.
Employees from both AEG and BET were paired with more than 30 students and participated in a workforce development workshop moderated by branding consultant Farrah Parker. Following the workshop, employees worked one-on-one with students to provide additional industry insight and advice for how to pursue future careers.
“Now, more than ever, it is important for all students to meet and spend quality time with those who speak possibilities into their lives,” said Patricia Jackson, Director of Strategic Initiatives, ICEF Public Schools. “Through the dedicated efforts of both the AEG and BET employees, our students left feeling refreshed, prepared and empowered to use their new branding and workforce leadership tools.”
The event marks the 6th year in which AEG has partnered with BET during the BET Experience to participate in a community service project. Previous joint community service projects have featured volunteering at the Los Angeles Regional Food Bank, All Peoples Community Center, the Al Wooten Jr. Heritage Center and providing tree care at Griffith Park.
“At AEG we are constantly working in the communities where we do business to provide educational and recreational opportunities for students in grades K-12,” said Erikk Aldridge, Director of Community Affairs, AEG. “This year for our annual service day with BET, we were thrilled to provide one-on-one mentorship to the students of ICEF View Park Prep and provide them with valuable industry insight and advice for how they can achieve their goals through the continued pursuit of education and hard work.”
“BET Networks is committed to being a positive and impactful member of the community by leveraging our resources and ability to inspire,” said Nneka Norville Director of Corporate Social Responsibility & Communications, BET Networks. “As always, we are pleased to co-host another annual service day with AEG and this year, provide invaluable mentor-mentee connections for students at ICEF View Park Prep.”
ICEF, which stands for Inner City Education Foundation, operates 8 schools educating over 3,000 students in grades K through 12. ICEF was one of the first charter school management organizations in Los Angeles and has become a leader in raising to competitive levels the achievement of African-American and Latino/Hispanic students in the state of California.
BET EXPERIENCE AT L.A. LIVE PRESENTED BY COCA-COLA®
BET Networks, an entertainment powerhouse, and AEG, the world’s leading sports and live entertainment company and developer/operator of L.A. LIVE, teamed up to create the BET EXPERIENCE AT L.A. LIVE (BETX) presented by Coca-Cola®. This four-day festival is filled with music concerts taking place at STAPLES Center; FREE BET Fan Fest at the Los Angeles Convention Center including seminars, celebrity basketball games, celebrity meet & greets; and other special appearances. The weekend is capped off with the “BET Awards” at Microsoft Theater.
ABOUT BET NETWORKS
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIA.B sted NYSE: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET’s growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.
Headquartered in Los Angeles, California, AEG is the world's leading sports and live entertainment company. With offices on five continents, AEG operates in the following business segments: AEG Facilities, which is affiliated with or owns, manages or consults with more than 150 preeminent arenas, stadiums, theaters, clubs and convention centers around the world including The O2 Arena, the Sprint Center and the Mercedes-Benz Arena; AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals; AEG Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE; AEG Sports, which is the world's largest operator of sports franchises and high-profile sporting events; and AEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at www.aegworldwide.com.