Best Practices in Leveraging Crowdfunding in Corporate/Cause Partnerships Founder and CEO Charles Best to Keynote May Cause Marketing Forum
Apr 22, 2014 6:15 AM ET
Over the past 6+ years, a movement called crowdfunding has been quietly gaining traction in the cause marketing space as companies and causes learn to tap the power of consumer engagement in a very unique and powerful way. Founder and CEO Charles Best is credited as the first nonprofit to effectively use crowdfunding in a cause marketing campaign in 2006 and he'll be a featured keynote speaker at the 12th Annual 2014 Cause Marketing Forum Conference on May 28, 2014. Here's Charles with some insights into what he'll be discussing at this year's conference.
Multimedia with summary