Cause Talk Radio: MSLGROUP's Scott Beaudoin Discusses New PurPle Index and How Brands Can Benefit

Apr 12, 2013 8:45 AM ET
Multimedia with summary

MSLGROUP’s Scott Beaudoin chats with Cause Talk Radio hosts Megan Strand and Joe Waters about the new PurPle Index which ranks Fortune 100 companies by how effective they are at communicating and engaging stakeholders around purpose with the financial performance to boot. They cover why WalMart ranked #1 overall and question how Target fell off the map, and provide tips for companies and nonprofits alike to benefit from this new research.