Celebrate Giving Tuesday By Giving Back to the Planet with BACARDI and LONELY WHALE
BACARDÍ has partnered with environmental charity Lonely Whale to create the initiative #TheFutureDoesntSuck, with the goal of eliminating one billion plastic straws by 2020.
To get the word out about #TheFutureDoesntSuck, BACARDÍ and Lonely Whale are giving people an alternative to throwing away their straws: turning them into music. Tapping into our on-premise network, we are collecting used plastic straws from partner bars across New York, Chicago and Miami and upcycling them into limited-edition vinyl records – transforming something that sucks into something that slaps.
Following our summer campaign, and under our brand ethos of Do What Moves You, we have once again partnered with Major Lazer and Anitta to use their music for the greater good – all the upcycled vinyl records will be pressed with the global music titans’ summer anthem, “Make It Hot,” which was released this past June.
With the purchase of a one-of-a-kind record, you can prevent 600 single-use plastic straws from polluting our water with all proceeds will help fund future Lonely Whale initiatives to keep our ocean clean. Get spinning and help us stop the future from sucking, order your vinyl on Giving Tuesday, 12/3 at www.lonelywhale.org/vinyl