Does an Executive Champion Really Make a Difference?

Nov 21, 2018 2:40 PM ET
Multimedia with summary

Does an executive champion really make a difference? The data says YES!

LBG Canada companies with an executive champion in place reported an average participation rate, in corporately organized giving campaigns, 11% higher than those without.

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About LBG Canada

LBG Canada is a network of corporate community investment professionals from many of Canada's leading companies, who work together to apply, develop and enhance the use of the LBG Model and measurement framework in Canada. Participation in LBG Canada encourages companies to focus on strategy, measurement and reporting to demonstrate the business value achieved through investment in community. LBG Canada is facilitated by SiMPACT Strategy Group. For more information, please visit: https://www.lbg-canada.ca