Gen Z: The Next Conscious Group of Consumers
Ninety-four percent of Gen Z believe companies should take actions to address critial issues that may not be relevant to everyday business operations, according to the 2017 Cone Gen Z CSR Study: How to Speak Z. In keeping with their goal to do good, Gen Z is most likely to turn to their smartphones to have a positive and empowering experience. In fact, more than half (58%) feel that supporting social or environmental issues online is actually more effective at making a difference than doing something out in their communities. To learn more about how to engage Gen Z in CSR efforts, click here and download the full study.