JetBlue’s “Destination Good” Revealed
Last fall, JetBlue embarked on one of its most surprising initiatives to date. In October, JetBlue kicked off JetBlue for Good month with its second annual “#CheckInForGood Contest.” The contest had a twist - entrants did not know where they were traveling. It wasn’t until the winners arrived at New York’s JFK Airport that when JetBlue revealed “Destination Good” as the Dominican Republic. All 100 winners and guests then boarded the brand new JetBlue for Good plane, and were on their way to do good.
Upon arriving in the Dominican Republic, the group embarked on three volunteer projects based on JetBlue for Good’s three pillars: Youth & Education, the Community, and the Environment. The first project, focused on Youth & Education. Through a partnership with the Dream Project, volunteers helped to repair a school for special needs children in La Romana, and spent time playing and reading to the children. For the Community volunteer project, JetBlue partnered with Paradisus Palma Real Resort in Punta Cana to upgrade the basketball court at the Escuela Básica Dos Jardas. The final project was centered around the Environment, where the JetBlue for Good volunteers built buoys to protect the all-important local coral reefs in collaboration with FUNDEMAR.
The trip was an opportunity for JetBlue to show how the airline supports the various communities it serves, and to encourage customers and crewmembers to do the same.
JetBlue For Good - Giving back is part of JetBlue’s DNA and is core to its mission of inspiring humanity. Centered around volunteerism and service, JetBlue For Good focuses on the areas that are most important to the airline’s customers and crewmembers - community, youth/education and the environment. Combining JetBlue’s corporate efforts with its customers’ and crewmembers’ passions, the common theme is Good – JetBlue For Good. Join the #JetBlueForGood conversation on Twitter, Instagram and Facebook, check for regular updates and get involved