New Holland Agriculture Installs a Drinking Water Booth at Agriculture Mandi in Vidisha District, Madhya Pradesh, India

May 22, 2019 11:35 AM ET
Multimedia with summary

With the mercury continuing to soar and with no relief from the heat, the farmers coming to the Krishi Upaj mandi (farmers’ market) in Vidisha, India to sell their crops, are welcomed with drinking water that is provided by New Holland Agriculture, a leading global agricultural equipment brand of CNH Industrial N.V. (NYSE: CNHI /MI: CNHI), through its business partner, M/s Lodhi Motors.

New Holland Agriculture, in association with M/s Lodhi Motors, which is based in Madhya Pradesh's Vidisha district, has installed a dedicated booth with water dispensers to provide much-needed refreshment to the farmers arriving at the Krishi Upaj mandi. It has a footfall of more than thousand farmers every day. It is to be placed for 15 days in the months of April, May and June.

Mr. Youkesh Saili, New Holland Regional Sales Manager, Madhya Pradesh, commented: “This little effort is our humble step towards reinforcing our bond with the farmers and to provide them with the support they deserve.”

New Holland Agriculture offers a technologically superior tractor range of 35 HP to 90 HP tractors in India and is the industry leader in biomass collection for power generation by paddy straw and other crop-residues, offering a secondary source of income for India’s farmers, as well as for cogeneration from cane leftovers at sugar mills.

New Holland Agriculture has a growing network of more than 1,000 customer touch points across the country and has a state-of-the-art tractor manufacturing plant in Greater Noida which produces products for both domestic and export markets.