Safe Water Network's Hew Crooks - Video Interview

Moving Beyond Metrics
Nov 26, 2012 8:15 AM ET

In this  interview with Video4Good, Hew Crooks of Safe Water Network says that corporate responsibility has migrated from outside the core of businesses to assume a vital role in many organizations.  

Crooks discusses Safe Water Network's leadership in focusing on measurement and performance  to evaluate what works and what doesn't.  Metrics are important, Crooks notes, but the future is moving beyond measurement to a point where corporate responsibility is baked into organizational DNA.  

About Video4Good 

Video4Good is a full-service production company that works with businesses to tell their sustainability stories through video news releases, promotional videos and documentaries. Video4Good's producers have a thorough knowledge of CSR and sustainability communications. Through a partnership with 3BL Media, Video4Good productions are distributed to targeted audiences worldwide. Visit: www.video4good.com