Scotiabank - "The Price of Equality"

Jul 12, 2018 1:10 PM ET
Multimedia with summary

Scotiabank’s campaign, the “Price of Equality” has gained a lot of attention globally, where it successfully addressed the gender wage gap in Peru, known to be the highest in Latin America. The campaign that was created in 2017 allowed women to purchase products and services at the discounted rate of how much more men make than woman, 29.2%. The campaign had an overwhelming positive outcome, receiving the third place award at the 2018 Cannes Lions International Festival of Creativity. This campaign was timely in Peru – on Dec 28, 2017 the Peruvian congress passed a law stating that women should be making the same amount of money as men.

Please see Scotiabank’s Sustainability Webpage to learn more on our Diversity and Inclusion initiatives: http://www.scotiabank.com/corp/en/0,,11511,00.html