USPS Honors Hallmark with Supplier Innovation Award

In 2018, USPS recognized Hallmark for innovative sustainable supply chain performance
Jan 3, 2019 9:30 AM ET
Susan M. Brownell, vice president, Supply Management, U.S. Postal Service (left) presents the Supplier Innovation Award to Hallmark, represented by Susan Hare, national account sales director.

The U.S. Postal Service (USPS) honored 10 companies for superior supply chain performance and delivering optimum solutions that reduce costs, enhance performance, maintain high levels of service, and provide innovative and sustainable solutions.

Among the select Honorees was Hallmark, which was bestowed the USPS’s Supplier Innovation Award, for “helping the USPS deliver on its strategic initiatives of delivering world-class customer experience and innovating to deliver value.”

“This is an important event for the Postal Service because it gives us the opportunity to acknowledge — and celebrate — the contributions of our top performing suppliers,” Supply Management Vice President Susan M. Brownell told the recipients at the 28th annual Supplier Performance Awards ceremony.

“The focus that these suppliers have placed on performance, communication, innovation and continuous improvement has been instrumental in helping the Postal Service deliver high-quality service to our customers,” Brownell said.

Hallmark is a private, family-owned company and is the largest manufacturer of greeting cards in the United States. Hallmark has partnered with the USPS Retail Marketing and Strategies Group to offer greeting cards in USPS lobbies to help the Postal Service realize its goals of delivering a world-class customer experience, continued revenue growth, and providing value.

Hallmark designs and produces unique products for the Postal Service that promote the USPS brand. The holiday stationery offerings, such as the Letter to Santa, were designed around the holiday stamps. In addition, Hallmark designed and manufactured “quick-set” Greeting Card Displays and other various fixtures and signs to fit USPS requirements.

“Hallmark prides itself on being an outstanding business partner to its customers,” said Hallmark Cards, Inc., CEO Don Hall. “It is especially gratifying to be recognized by the USPS for our innovative supply chain management efforts that have enabled a quality selection of our greeting cards for customers in more than 13,000 post office lobbies across the country.”

Hallmark began selling greeting cards in USPS lobbies in 2008 and to date have cards in 13,500 post offices nationwide and in Puerto Rico.

Download the full report from the USPS awards ceremony here