VIDEO: How are Millennials Giving to Causes They Care About?
GivingTuesday is asking shoppers to observe the season of giving in a different way: by first donating, then sharing their giving stories using the hashtag #GivingTuesday. Yet, when it comes to online giving, a sizeable gap still remains between what Americans say they will do, and what they have actually done, according to the 2014 Cone Communications Digital Activism Study.
Although 65 percent of Americans said they would make a donation online, only 35 percent have actually done so over a 12 month period, presenting an opportunity for organizations to better harness the power of social media to raise awareness and funds.
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