[VIDEO] KFC’s #AddHope for World Hunger Relief

Oct 2, 2013 1:00 PM ET
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This World Hunger Relief month, we've given up our most valuable asset, our Colonel, for the thing we value most: South Africa's hungry children. Watch this video to see how you can take a stand against childhood hunger and support #AddHope.

More: KFC Gives Up The Colonel For Hungry Children

About Add Hope:
In 2007, KFC parent company YUM! International adopted the cause of hunger relief as their CSI initiative. Believing that it could use its iconic brand status to contribute to society, and tackle the world’s number 1 health risk - hunger. KFC South Africa launched the Add Hope campaign through the introduction of a fictitious menu item that cost R2 which goes towards feeding a hungry child. They now have 90 partner beneficiaries onboard and feed 40 000 hungry South African children every month.