WEBINAR: 2019 Porter Novelli/Cone Purpose Biometrics Study: The Need-to-Know Data & Insights

Jun 11, 2019 1:40 PM ET
Multimedia with summary

What if we told you communicating with Purpose could help your organization break through the clutter? Not just break through – but actually ignite physical reactions like increased attention, heightened arousal and emotion that consumers themselves may not even be aware of. And, those physical reactions have a ripple effect. What if we told you Purpose has the undeniable power to create deeper bonds that transform the traditional consumer-company relationship?

Join Porter Novelli and Cone to learn about the findings and insights from the newly released 2019 Porter Novelli/Cone Purpose Biometrics Study. The study, marrying a survey of 1,000 Americans with first-of-its-kind biometrics research technology, finds Purpose messages evoke demonstrable physical responses – that then inspire consumers to act. This webinar will walk you through key data and critical implications for business, as well as best practices and examples of leading companies.

The complimentary webinar presentation of the 2019 Porter Novelli/Cone Purpose Biometrics Study is on June 18, from 1:00-2:00 p.m. ET. To register, please click here.

  • Alison DaSilva, Executive Vice President, Purpose/CSR
  • Whitney Dailey, Vice President, Marketing/Research & Insights