Why You Should Be Using Cause Marketing
Like other CSR elements, Cause Marketing efforts can directly influence your bottom line. Consumers are asking companies to support social and environmental issues, taking action towards areas that may not be relevant to everyday business operations. The reward? Studies show consumers will alter their buying behavior to favor those socially conscious companies.
See more statistics on the importance of Cause Marketing in the included infographic, and read more about how CSR is influencing consumer behavior here.