Big Brands Do Good Things in a Big Way
Some large retailers doing good things in a big way have made headlines lately. Target announced that sales for its “Made to Matter” initiative totaled $1B last year. Now in its third year, the program includes a selection of healthy, eco-friendly brands within a dedicated area in Target stores and a marketing campaign. The products are goods that are “better for you, and your world.” Whole Foods plans to install 100 rooftop solar systems on its stores and distribution centers. SolarCity and NRG Energy will provide the resources for this ambitious program of renewable power sourcing. And workers at Walmart and Sam’s Club have received raises as part of the largest, single-day private sector pay increase ever. The pay raises are part of the retailer’s two-year, $2.7B investment in higher pay, better training, and more opportunities for its workforce. That’s business, better.
John Howell, Editorial Director
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