Companies in Emerging Markets Make Distinctive CSR Efforts

The evolution of CSR in developed economies from philanthropic grants to programs more integrally tied to core strategies is impacting business in emerging economies. From cost cutting to reputation building, companies in developing markets are aligning sustainability activities with their missions and values. And they are doing so in distinctive ways. A recent report from the Australia and New Zealand Banking Group Limited describes three examples: 1) technical support, to provide skilled labor 2) regulatory uplift, to assist governments in implementing best practices and international standards and 3) engagement in hands-on community events to build trust. There are lessons to be learned here by all business.

John Howell, Editorial Director

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