CSR is Essential for Brand Strategy in Small and Mid-Size Businesses
These days, CSR is not only the common practice of large corporations with considerable resources. Small and mid-size businesses are getting in on the action as well. It makes sense that local companies, which depend on their local communities for customers, would embrace social responsibility as a matter of basic brand strategy. In small markets, transparency is a given; businesses known for treating their employees well, producing quality products, and investing in community development do well. But how do small and mid-size businesses know which CSR initiatives have sustainable impact? Brian Hughes, CEO and Founder at Integrity Marketing & Consulting, offers five tips for CSR success in a recent Huffington Post blog. Number one: pick the right partner. Read all five here.
John Howell, Editorial Director