CSR is Strong in Food Retail, Fashion, and Technology Industries
From getting dressed for work to grabbing the morning coffee and a breakfast health bar, then opening up the laptop, we connect every day with companies that are adapting to new consumer trends. It follows that the fashion, food retail, and technology sectors would attract a good deal of consumer concern about their practices and purposes. A new survey by Clutch, a B2B research firm, captures the numbers: People most often cited the food retail (70 percent), technology (70 percent), and fashion (65 percent) industries as those they associate most with corporate social responsibility. The survey’s data finds that tech users expect privacy protection, customers want restaurants and grocery retailers to address food insecurity, and apparel buyers need to know how the fashion industry sources its materials.
John Howell, Editorial Director