Food Retail Revolution: Grocers Launch New Shopping Experience

New innovations in the grocery sector are re-shaping the food shopping experience. The initial revolution, pioneered by Whole Foods, has hit a profit wall: the industry leader has recorded three quarters of sales declines, reports Bloomberg Businessweek. One issue is increased competition. The smaller stores, lower prices, and frequent introduction of new products by Trader Joe’s and Aldi are challenging the Whole Foods model to evolve. And changing it is, with the opening of the parent company’s “365” brand stores across the country. These new concept stores include orders placed on digital tablets, cafes that double as bars, super-select music soundtracks, and glib social media outreach to ratchet up the “hipness” factor in grocery shopping. Just in time: Kroger, the largest US supermarket chain, is introducing its own “cool” brand, Main & Vine. Look for more innovations to make retail food shopping less of a chore and more fun.

John Howell, Editorial Director

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