From Competition to Collaboration: The “New” Likes Company
BMW and Volkswagen are teaming up to build high-speed public charging stations for EVs on the East and West coasts. This follows news that Pepsico, Coca-Cola, and Dr. Pepper Snapple are sharing previously proprietary data about their truck fleets to drive better fuel efficiency. In the pharma industry, GlaxoSmithKline is working with Pfizer on the development of new HIV medications. There are more examples, but you get the idea: business archrivals are forming innovative collaborations, driven by disruptive technologies. Such peer partnerships make sense to share the risk of the large investment of resources required to launch new products and services, but also to accelerate the speed of development in a time of rapid change. Look for more unprecedented partnerships in the future.
John Howell, Editorial Director