How Startup Uses CSR to Scale Up

What does a startup need to know about CSR? How does including a “give back” element in its mission build brand trust, loyalty, and ultimately, sales? Can CSR be used authentically as a tool that drives scale? Charlie Wright, co-founder of Eventerprise, has some answers to those questions, based on a social project called “Africa’s Got Digital Talent” embedded in his business. In a blog on The Sociable, Wright focuses on three areas in which giving back can help a startup scale up: 1) Bringing on Talent 2) PR and Advertising, and 3) Raising Funding. The bottom line takeaway: “Use social media, community channels and newsletters to keep your community up to date with the results of your projects, and use photos and video as much as possible.” 

John Howell, Editorial Director

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