Innovative Digital Platforms Offer Value-Based Investing
Rising demand for sustainable investing advice has resulted in new, specialized digital platforms that match values with analytic data. Three firms—OpenInvest, Earthfolio, and Grow Invest—offer easy entry into socially responsible investing with minimum amounts ranging from $1 to $25,000, according to Investment News. Investment that includes ESG factors in decision making is a growing market: a TIAA survey found that 77% of investors want assets that “positively impact society.” Demand for SRI is especially strong among Millennials, a “robo”-favoring demographic that prefers digital access as well as requiring low investment minimums. If the returns roll in, you could expect larger digital financial advice platforms to start adding SRI expertise to their advisory offerings.
John Howell, Editorial Director