July 18: Nelson Mandela Day—Join the B Team to Celebrate
“Today is Mandela Day, a celebration of Nelson Mandela, his tireless struggle for human dignity and his lifelong commitment to pursue the greater good.” That’s the word from Sir Richard Branson of Virgin Unite for The B Team, a new group of global corporations and thought leaders formed to promote a better version of capitalism. “The premise of Mandela Day is simple,” says Branson. “If we were all to give just 67 minutes, one minute for every year of Madiba’s fight for human rights and social justice, we can make a huge difference. I will spend 67 minutes on July 18th mentoring a group of young entrepreneurs. Visit www.mandeladay.com for further inspiration. You can make your pledge to give your 67 minutes at http://www.pledge4mandeladay.org/.” Well said, Sir Richard.
John Howell, 3BL Media/Justmeans Editorial Director