Hanging Together: 30 Businesses with Cause-Related Products Join Up
Toms shoes, known for its “buy one, give one” policy which has resulted in 10 million pairs of shoes donated to children living in poverty, has organized 30 other businesses and organizations with a social purpose into Toms Marketplace. The online store features more than 200 products from companies and charities with various models of giving back, so that a customer can shop by cause or even by the part of the world they wish to support. According to Edelman’s annual survey, 53 percent of consumers say a brand’s activities on social causes are the deciding purchasing factor. That’s a point of difference that offers a real sales advantage in competitive markets to the worthy products of Tom's Marketplace.
John Howell, Editorial Director