Celebrities Add Bottom Line Value to Charities
Donors give 1.4 percent more to charities promoted by celebrities, according to an upcoming study from the Rutgers School of Business. Now, The Daily Beast has identified the top 25 charitable celebrities of 2013, those hardworking entertainers who add such bottom line value by lending their names to causes. There are the usual suspects (Elton John, Angelina Jolie, Bono, Oprah, and Ellen DeGeneres are the Top Five) and some surprises (Keith Urban, Betty White, Jessica Alba). The roster was created by looking at the number of charities and/or foundations that each celebrity supports, the public perception of their activism and compassion, and promotion in both traditional and online media. Add this list of the famous and goodhearted to your list of holiday “gifts” to be thankful for. See the full list here.
John Howell, Editorial Director