Announcing the Publication of 21st Century Corporate Citizenship, by Dave Stangis and Katherine Valvoda Smith
BINGLEY, United Kingdom, April 6, 2017 /3BL Media/ - Our society stands at the intersection of global consumer demand, technology, environmental sustainability, and human well-being. With markets moving at the speed of ideas, it’s difficult to predict where the next disruptive innovation or seismic shift will happen. Up-and-coming managers need all the help they can get to leverage the tools, trends, and assets at the disposal of a business to drive bottom-line results, value chain resiliency, productivity, innovation, long-term shareowner value, and benefit for the community. 21st Century Corporate Citizenship by Dave Stangis and Katherine Valvoda Smith provides a practical guide to building a successful business in the modern day.
This 'how-to' handbook from global publisher Emerald Group Publishing, linking research and practice to the benefit of society, presents a step-by-step process aimed at helping managers create the most successful business possible in the 21st-century competitive landscape. It empowers corporate citizenship professionals to accelerate their credibility within their company as an effective contributor who understands their company's strategy and who creates value.
The tools and insights presented are valuable for every business person thinking about how to differentiate their company and maximize business and social value. From the sole proprietor to those working in a global megacorporation, the concepts explored are 'must do' for those working for manufacturing B2B or B2C companies that are managing complex supply chains, global operations, and corporate reputation.
Dave Stangis, Vice President, Corporate Responsibility, and Chief Sustainability Officer of Campbell Soup Company, and Katherine Valvoda Smith, executive director of the Boston College Center for Corporate Citizenship (BCCCC), said: “If you work your way through the sections of this book and implement the tools and tactics we offer, you will develop both yourself as an effective advocate for corporate citizenship and your organization’s 21st century business strategy will be more resilient, agile, and successful than your competitors.”
Denise Morrison, CEO of Campbell Soup Company explains: “This book is important because it offers a step-by-step approach to thinking beyond the quarter to nurture the long-term health of the company, its suppliers, and its customers. It helps the corporate citizenship manager consider all the operation’s dimensions, methodically assess the operating environment, and develop objectives and a plan to improve both the business and the world.”
Information about the book can be found by visiting http://books.emeraldinsight.com/display.asp?K=9781786356109
To read the opening chapter, which is available for free access, visit http://b2l.bz/p3kXCn
About Boston College Center for Corporate Citizenship
Based in the Carroll School of Management, the Boston College Center for Corporate Citizenship combines the most valuable aspects of a professional community and the resources of a leading academic institution. Founded in 1985, we engage 430 member companies and more than 10,000 individuals annually on diverse topics within the field of corporate citizenship. We offer executive education, access to an online community of peers, regional programs, timely research, best practice updates, and an annual conference addressing the challenges that corporate citizenship professionals face.
Nurturing fresh thinking that makes an impact
Emerald Publishing was founded in 1967 to champion new ideas that would advance the research and practice of business and management. Today, we continue to nurture fresh thinking in applied fields where we feel we can make a real difference, now also including health and social care, education and engineering. We publish over 300 journals, more than 2,500 books and over 1,500 case studies, via our dedicated research platform emeraldinsight.co