Bayer Expands Industry-leading Digital Farming Platform in Argentina

Jul 15, 2019 5:30 PM ET
Press Release

BUENOS AIRES, Argentina / MONHEIM, Germany, July 15, 2019 /3BL Media/ - The agriculture industry’s leading digital farming platform, Climate FieldView, has commercially launched in Argentina for the upcoming growing season. Already widely adopted globally, FieldView™ is transforming the way farmers manage their operations with data-driven, digital tools. The platform arrives in Argentina for the upcoming growing season to help farmers get the most out of each hectare.

Developed and delivered by The Climate Corporation, a subsidiary of Bayer and a leader in digital innovation for agriculture, FieldView is the most complete digital farming platform on the market. It helps farmers gain a deeper understanding of their fields year-round with tools that allow them to easily collect and store data, optimize management decisions quickly and efficiently, and help reach their yield potential while minimizing application of crop inputs. 

“Digital technologies are helping more farmers around the world gain a deeper understanding of their fields through easy-to-use tools that are enhancing their operations,” said Mike Stern, CEO of The Climate Corporation and Head of Digital Farming at Bayer. “Accessing data in real time provides personalized field insights to make critical management decisions and enables more precise field management, helping preserve natural resources and crop inputs. Ultimately, these tools will help contribute to Bayer’s commitments to reduce environmental impact by delivering breakthrough, innovative solutions for more efficient crop production.” 

The platform is already revolutionizing the way Argentine farmers manage their crops and make data-driven decisions. Over the last two years, more than 200 farmers from different regions of Argentina tested FieldView on more than 250,000 hectares of corn, soybean, wheat and sunflower crops.

“The FieldView launch is a significant advancement for Argentine agriculture, providing farmers easy access to the data they need right in the field to help them make important operating decisions with increased confidence,” said Matias Corradi, Climate Business Lead in Argentina for The Climate Corporation. "Farmer evaluations of FieldView have been extremely positive in Argentina. With field maps and real-time reports, farmers feel they were able to solve problems more efficiently, implement more tests of different seed varieties and densities, and able to easily and quickly analyze the results.”

FieldView in Argentina will integrate data on planting, spraying, harvesting, monitoring, and soil in a single, connected digital ag platform and is compatible with the main Argentine agricultural machinery companies, including the three leading equipment companies in the country, Abelardo Cuffia, TIM and Metalfor. The field data collected with FieldView is accessible from a mobile phone, tablet device or computer, helping farmers manage their operations more efficiently. Farmers will be able to obtain and manage crop information through the automatic generation of field maps, planting and harvest reports, and will also have access to satellite imagery tools to help identify potential threats before yield is impacted.

The Climate Corporation’s mission is to help all the world’s farmers sustainably increase their productivity through the use of digital tools. First launched in the United States in 2015, the company’s FieldView platform gives farmers a deeper understanding of their fields so they can make more informed operating decisions to optimize yields, maximize efficiency and reduce risk. FieldView is currently on more than 60 million paid acres across the United States, Canada, Brazil and Europe, and on track to achieve more than 90 million paid acres globally in 2019. It has quickly become the most broadly connected platform in the industry and will continue to expand into other global regions over the next few years. For more information, visit www.climate.com.

About Bayer
Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. Its products and services are designed to benefit people by supporting efforts to overcome the major challenges presented by a growing and aging global population. At the same time, the Group aims to increase its earning power and create value through innovation and growth. Bayer is committed to the principles of sustainable development, and the Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2018, the Group employed around 117,000 people and had sales of 39.6 billion euros. Capital expenditures amounted to 2.6 billion euros, R&D expenses to 5.2 billion euros. For more information, go to www.bayer.com.

Forward-Looking Statements 
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.