Cone’s Work Selected Among Top 20 Campaigns of the Past 20 Years by PRWeek
October 1, 2018 /3BL Media/ - Cone, a Porter Novelli company, was honored with inclusion in the Top 20 Campaigns of the Past 20 Years by PRWeek as part of its 20th Anniversary Issue. The issue, hitting newsstands on October 2, highlights PRWeek’s 20 years of production, as well as the campaigns that have made an impact in the world of public relations over the past two decades. Cone’s work on Go Red For Women with the American Heart Association (AHA) and Feeding Children Better with ConAgra was selected. Readers are encouraged to vote to select the top PR campaign, and can do so on PRWeek’s website up until noon EST today.
In 2004, Cone began working with the AHA to craft a solution that would infuse more passion and emotion into the brand and dispel the myth that cardiovascular disease was an “older man’s disease.” The result was the creation of the organization’s first national cause campaign, Go Red For Women. This effort continues to be recognized as a marquee cause marketing program that launched a movement to fight heart disease among women.
Cone also worked with ConAgra Foods to create a signature cause umbrella program to address childhood hunger while solidifying relationships with partner organizations. The result was Feeding Children Better, which at the time of its launch in 1999, was the nation’s largest corporate initiative dedicated solely to providing relief to hungry children.
These accolades come on the heels of the launch of Porter Novelli’s Purpose Practice earlier this year, bringing together Porter Novelli’s heritage in social marketing and Cone’s unparalleled legacy in CSR and cause marketing. The Purpose Practice is rooted in a collective 80 years of experience and today comprises more than 100 dedicated subject matter experts working with more than 140 clients, including New Balance, CVS Health, National Institutes of Health and Centers for Disease Control and Prevention.
“When you think of the number of groundbreaking PR campaigns that have been produced over the past two decades, it’s an honor to be included in the Top 20 Campaigns by PRWeek,” says Brad MacAfee, global chief executive officer and partner, Porter Novelli. “We believe this speaks to the strength and depth of our legacy in producing award-winning and world-renowned Purpose campaigns. Today, we celebrate this acknowledgement, but also look forward to creating the next generation of leading Purpose-driven campaigns.”
Cone is a public relations and marketing agency that is Always Making a Difference℠ for business, brands and society. We help organizations define their authentic Purpose, weaving it into the brand DNA to both grow the business and positively impact the world. Our deep subject matter expertise in Purpose Brand Strategy, CSR, Social Marketing, Social Impact and Brand Communications creates breakthrough work and unforgettable experiences to ignite action around issues that matter. Cone is a Porter Novelli company and part of the Omnicom Public Relations Group.
About Porter Novelli
Porter Novelli is a global public relations agency born from the idea that the art of communication can advance society. Over 45 years ago, we opened our doors – and people’s eyes and minds – for brands driven to make a positive impact. Today, we are a global agency with the entrepreneurial spirit of boutique specialists. We continue to build that bridge between purpose and business imperatives, and believe that a healthy bottom line can also make a remarkable impact. For additional information, please visit www.porternovelli.com. Porter Novelli is a part of the Omnicom Public Relations Group.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.
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