Consumers Rank Ingredient Transparency Among Most Important Issues For Brands
May 16, 2013 /3BL Media/ - A study by BBMG, GlobeScan and SustainAbility finds that nearly 9 in 10 consumers globally (86%) say "ingredient transparency is extremely important or very important" when making purchase decisions for food, beauty and household products.
Furthermore, they find that consumers are asking: How was it made? Where was it made? Who made it? Was it made under safe conditions? Fair conditions? Was it verified? Who verified it? How do we know? What do my friends and family think?
Consumers globally believe they have the right to know what products are made of and they want companies to ensure their products are safe and effective across multiple markets and product categories. Consumers are expressing interest in what goes in, on and around their bodies.
Next Wednesday, May 22nd, join CBSR as BBMG, GlobeScan and SustainAbility present their recent study Re-Thinking Consumption to learn how "Aspirational" consumers are balancing social and environmental values with material desires to shape the future of sustainability.
You will have an opportunity to ask questions about the study and the implications during the webinar and the in person discussions to understand what this means for your team and your company. Feel free to send your questions for the speakers in advance to firstname.lastname@example.org
1:00 - 2:00 pm - Regeneration Roadmap Consumer Study Overview (Join this session either in-person or via webinar)
- Chris Coulter, CEO, GlobeScan
- Lorraine Smith, Director, SustainAbility
- Raphael Bemporad, Founding Partner, Chief Strategy Officer, BBMG
2:00 - 3:30 pm - Roundtable Discussion (in-person only)
Join an intimate roundtable discussion, where you will have an opportunity to articulate your challenges and successes as we move forward to engage this vital stakeholder.
Click here to see the full Agenda
This event is FREE for CBSR members. Members must register to secure a spot.