CSRminute: Allstate's Give Back Day Heroes Program to Honor Volunteers on MLK Day; Redding School of the Arts Installs KISSS Irrigation System

Jan 3, 2011 9:26 AM ET

TheCSRminute is your daily video digest of the most relevant Corporate Social Responsible news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

Press Release

Allstate(@Allstate) Insurance will honor four “heroes” who have given back to the African American community as a tribute to the public service of Dr. Mr. Luther King, Jr.  Each hero has created positive, sustainable change by volunteering to address causes like domestic violence, elementary education, and mentoring at-risk youth. Now in its second year, Allstate’s 2011 Give Back Day Heroes program will encourage all Americans to volunteer locally on January 17th, Martin Luther King Day.

The Redding School of the Arts in California has completed an eco-friendly landscaping project on its campus, using KISSS irrigation for aesthetics and sustainability. The capillary fiber irrigation system uses a subsurface system to distribute water to lawns, plants, and other landscape features. The KISSS underground system leaves the visible  landscape unchanged while cutting water usage in half compared to a traditional sprinkler system.

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This CSR Minute is sponsored by the Network for Business Sustainability. For information about NBS's sustainability strategy, visit http://www.nbs.net.