Durkan’s Crafted Convergence Recognized With Prestigious HD Award in Flooring
CALHOUN, Ga. June 28, 2019 /3BL Media/ — The Crafted Convergence carpet collection from Durkan, the hospitality brand of Mohawk Group, was recently recognized by Hospitality Design magazine with an HD Award for flooring at a special ceremony in New York.
“It is quite the honor for this innovative collection to be awarded yet again by esteemed industry colleagues and leaders,” said Elizabeth Bonner, creative design director for Durkan. “This has been an incredible partnership that continues to provide inspiration not only to our own team, but the wider hospitality architecture and design community as well.”
Crafted Convergence was inspired by Durkan’s collaboration with two museums in Santa Fe, New Mexico. Original source materials from the Museum of Indian Arts & Culture and the Museum of International Folk Art provided designers with a unique opportunity to pay homage to handcrafted utilitarian articles through striking patterns for broadloom, carpet plank and Durkan’s Definity manufacturing technology. Collection styles draw inspiration from broad and varied sources—from Native American pottery and baskets to everyday Japanese and African garments.
“There is an everyday quality in so much of this material, but at the same time, it has been elevated to art by the pure intention of mindfulness,” said Pamela Kelly, vice president of licensing and brand management at the Museum of New Mexico Foundation. “We are very committed to ensuring there are no reproductions of the cultural materials because it is the responsible thing to do. The Durkan team understood and respected this commitment, and in using these materials as their inspiration, created entirely new motifs for a new audience that has embraced and celebrated them.”
For 15 years, the HD Awards program has recognized the best product and project designs of the year across the hospitality industry. This year the product awards portion was judged by a jury of esteemed hospitality design professionals, including Gray Shealy, associate vice president, architectural design and innovation, Royal Caribbean Cruises, Ltd.; Miriam Torres, founding partner, Parker-Torres Design; and Therese Virserius, cofounder, Virserius Studio.
Shortly after its debut last year, Crafted Convergence was recognized with the IIDA/HD Expo Product Design Award for flooring: carpet and rugs and was named a hospitality flooring honoree in the Interior Design HiP Product Awards program at NeoCon 2018. Earlier this year, the collection took home the ASID Georgia Design Excellence Gold Award for custom design by industry partner.
“What started out as a creative journey for us has led to opportunities to find new inspiration in time-honored patterns to create the most memorable interiors and showcase the amazing things that happen when you imagine with Durkan,” added Bonner.
Portions of the proceeds from the sales of Crafted Convergence are given back to the two museums in New Mexico to help preserve the stories and cultural source materials behind the collection. Visit www.Durkan.com to watch a video clip about the collection and learn more about the inspiration behind Crafted Convergence.
From the hotel lobby and corridors to guest rooms and ballrooms, casinos and areas of assisted living facilities, Durkan is world-renowned as an industry leader in innovative design solutions and high style, high-performance hospitality flooring solutions. Durkan’s products are offered in a wide range of exclusive innovative pattern and texture technologies, including Definity™, an advanced generation precision sculpturing technology that produces the highest definition of texture, pattern and color available in hospitality carpet; and Synthesis™, which provides a three-dimensional layering effect using a custom base and Precision Dye Injected (PDI) surface that enables unprecedented image quality. Durkan is the hospitality brand of Mohawk Group, a leading commercial flooring manufacturer and a pioneer in the design of sustainable flooring.