Fenton Strategists Launch "SheSpotter.com": Blog Spotlights Women as Number #1 "Get" for Cause-Driven Organizations and Offers Ideas on How to Reach Them

Bloggers are Co-authors of The She Spot: Why Women are the Market for Changing the World and How to Reach Them
Jul 28, 2009 6:07 PM ET
Press Release

NEW YORK-July 28, 2009 – The “She Spot” is the sweet spot for organizations working for the public good, according to a new blog launched today by veteran public interest communications strategists Lisa Witter and Lisa Chen.

Shespotter.com is devoted to the art and science of marketing effectively to women. According to Witter and Chen, co-authors of the book, The She Spot: Why Women are the Market for Changing the World and How to Reach Them, women are the not-so-secret-secret to making political and cultural change because they give, vote and volunteer more than men do. Witter and Chen are also senior strategists at Fenton Communications, the largest full-service public interest communications firm in the country.

“In these tough economic times, it’s more important than ever to be intentional about your outreach, whether you’re fundraising or growing a movement to support your cause,” said Lisa Witter, Fenton’s Chief Operating Officer.  “We created this blog to continue the conversation we started in our book and to encourage others to become ‘Shespotters.’ Because the smarter we are about connecting with women, the more effective we’ll be at creating the change we want to see in the world.”

Shespotter.com touches on everything from the latest research on giving trends to marketing campaigns by both for-profit companies and nonprofits, and explores opportunities for connecting through social media like Facebook and Twitter. The blog also offers insights into the four principles Witter and Chen describe in The She Spot – Care, Connect, Cultivate and Control – that are critical for reaching women.

To visit the Spotspotter blog, go to www.shespotter.com
For more information on Fenton, visit www.fenton.com

For more information, contact:

Lisa Witter

212 584-5000